foodpanda Cuts Social CPMs and Breaks the Brand Suitability Trade-Off

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Online food and grocery delivery platform foodpanda set out to improve both cost efficiency and media quality in its social campaigns. But achieving stronger brand suitability and higher media quality often equals higher costs, making this a tough challenge.

That’s where DV Authentic AdVantage™ came into the picture.

Download the case study to see how foodpanda overcame the brand suitability trade-off and cut social CPMs by 31%.