DV Authentic AdVantage Helps Suntory Reduce CPMs While Building Brand Equity

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Suntory needed to secure high-quality reach at a low cost across social media and video campaigns in Japan. But a lot of online video inventory is audio-first, such as background music or ASMR, where viewers aren’t actively watching. Filtering that content out usually drives up CPMs, forcing brands to choose between quality and efficiency.

With DV Authentic AdVantage™, they didn’t need to make that tradeoff.

Download the full case study to see how the beverage giant reduced CPMs and lifted ad awareness while holding the line on brand suitability.