Haleon Australia Boosts Brand Suitability with DV’s Social Pre-Bid Controls

Discover how Haleon Australia, a world-leading consumer company, drove incremental brand suitability gains by combining content group-level and content-level exclusion.

Haleon had already achieved a high level of brand suitability across its campaigns on a social video platform. However, they wanted to push those standards even higher — a goal that demanded exponentially more effort, resources and precision. That’s when DV came into the picture.

Download the case study to see how Haleon used DV’s AI-powered solutions to reduce brand suitability incidents across social video campaigns and strengthen consumer trust, all while boosting performance.

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