Attention metrics are not just a hot topic in today’s industry — they also provide an effective way to measure and optimize the performance of your digital advertising. But how do you actually leverage this emerging technology in actionable ways to drive business outcomes? Our new video series Fact, Fiction & Flights aims to help brands better understand the concept and value of attention measurement through a fact or fiction lens — with a fun twist that pairs each question with a beverage taste test.

Watch our first episode, where DV’s Sanjana Palepu sits down with OMG’s Sean Pinkney, Group Director of TV Analytics, to discuss:

  • The importance of attention metrics compared to viewability alone
  • The impact of privacy regulations on audience targeting
  • How brands can use attention metrics to drive campaign performance

Download our guide below if you’re interested in learning more about how you can activate attention metrics to improve your media performance.

Download Attention Guide

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