Capabilities - Brand Safety - DoubleVerify
image
Brand safety

Protecting Brand Reputation Online

The volume of unsafe and unsuitable content online represents a reputation minefield for global advertisers. From inflammatory rhetoric to terrorism and fake news, the dynamic and unpredictable nature of the digital realm makes it critical to ensure brand-content alignment. DV’s comprehensive brand safety solutions protect your brand's equity and reputation — across all media environments.

image

Precise Controls, Better Protection

75+ Content Avoidance
Categories.
1st Certified Brand Safety
Solution on YouTube
and Facebook.
44 Languages Supported
for Classification.
image

Let Us Be Your Watchdog

DV's brand safety solution provides maximum protection for global media buys — across channels and formats, from programmatic avoidance to post-bid monitoring and blocking. Leveraging our centralized set-up and management, you can rest assured that your policies will be consistently enforced across all campaigns.

image
image
image

Title Logo

Semantic Science is at the core of our brand safety capabilities — leveraging ontology and machine learning to drive accurate content classification and ensure the deepest, most accurate coverage.

Our solution spans web and mobile app environments, and provides classification at the most granular level — even classifying content within mobile apps. DV offers multiple layers of protection, including inclusion/exclusion lists, 75-plus brand safety and suitability categories, keyword blocking, language targeting in over 100+ languages, and even a brand-specific custom category.

image
image
image

A Custom Fit

When it comes to brand suitability, one size doesn't fit all. Our solution lets brands establish consistent global governance while allowing for local flexibility. We offer comprehensive pre- and post-bid coverage. DV's Authentic Brand Safety targeting lets advertisers create a centralized set of brand safety and fraud controls, and automatically deploy these controls across their programmatic buying platforms and campaigns. Authentic Brand Safety targeting offers heightened levels of advertiser protection and drives gains in both operating efficiency and campaign performance.

image
image

Turn Insights into Action

DV Pinnacle® is the industry’s first unified service and analytics platform,
powering meaningful insights to maximize return on your digital investment.

Take Control We offer centralized set-up and management of brand safety settings across all platforms — for both pre- and post-bid buying.
Protection Across the Board Get a detailed breakdown of brand safety incidents across devices and platforms.
image

The Definitive Measure of Media Quality

The DV Authentic Impression® is a proprietary, MRC-accredited metric that ensures media quality. To be counted as Authentic, an impression must be fully viewed, by a real person, in a brand safe environment, within the intended geography. DV is the only company accredited to measure and de-duplicate impression quality in this manner — enabling brands to use the Authentic Impression® count as a defining, holistic KPI for campaign effectiveness.

Accreditation

DV is accredited by the Media Rating Council (MRC) for detection and blocking for brand safety within desktop and mobile web.

image
image
image
image

Let's Talk

Partnership starts with a conversation. Whether you have a question about our services, or would like to get a demo of our platform, we're happy to connect.

We're Always Here for You!