Capabilities - Measurement & Analytics - DoubleVerify
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MEASUREMENT & ANALYTICS

Turn Insights Into Action

Media quality and performance data is only valuable if it's timely, clear and actionable. Media planners and traders must be able to quickly assess campaign performance, troubleshoot issues, and optimize the buy. DV's dashboard and reporting engine make that possible — providing insights and controls that drive results.

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DV Pinnacle®: Unified Service and Analytics Platform

200+ Analytics & Reporting Metrics.
30+ Pre-defined Reports.
50+ Industry Benchmarks Filters.
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You're in Control

DV Pinnacle® is our unified service and analytics platform. Through DV Pinnacle®, advertisers can access quality and performance data across devices and buying platforms, including social — helping to turn insights into action. Plus, DV provides its proprietary Authentic Impression® metric that shows which ads were seen, by a real person, in a brand-safe environment and in the intended geography — offering a definitive measure of quality across campaigns.

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Easy Set-up, Intuitive Presentation

Setting up your profile in DV Pinnacle® is simple and intuitive. Easy-to-interpret dashboards provide a snapshot of key quality and performance metrics, while in-depth reporting facilitates ongoing evaluation and optimization. DV even provides industry benchmarks, so you can compare your campaign's performance with that of your peers.

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Instant Knowledge = Power

DV Pinnacle® provides transparency into all aspects of your campaign's quality and performance, down to the impression level. The Authentic Impression® metric gives you an immediate look at how you're doing across campaigns, platforms, devices, and formats. Better yet: DV is the only provider to offer unique insights for programmatic buyers, with a dashboard that shows real-time DSP auction and actual domain data that can help you troubleshoot issues like domain spoofing.

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Turn Insights into Action

DV Pinnacle® is the industry’s first unified service and analytics platform,
powering meaningful insights to maximize return on your digital investment.

Measure The Authentic Impression® Everywhere Use our Authentic Impression® as your defining KPI for quality — maintaining standards across campaigns, platforms, and formats.
Comprehensive Brand Suitability Controls in One Place Multiple buying platforms? No problem. Align pre- and post-bid brand safety settings universally with a single set of controls.
Custom Reports on Your Schedule Access standard reports or build custom ones based on more than 200 data points, flagging critical opportunities for optimization.
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The Definitive Measure of Quality

The DV Authentic Impression® is a proprietary, MRC-accredited metric that ensures media quality. To be counted as Authentic, an impression must be fully viewed, by a real person, in a brand safe environment, within the intended geography. DV is the only company accredited to measure and de-duplicate impression quality in this manner — enabling brands to use the Authentic Impression® count as a defining, holistic KPI for campaign effectiveness.

Accreditation

DV is accredited for our DV Impression Quality services, including fraud, viewability and brand safety.

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Let's Talk

Partnership starts with a conversation. Whether you have a question about our services, or would like to get a demo of our platform, we're happy to connect.

We're Always Here for You!