The DV Fraud Lab performs ongoing detection and analysis of new types of digital ad fraud in order to uncover the latest schemes as they occur. Launched over 10 years ago in Tel Aviv, Israel, DV's Fraud Lab consists of dedicated data scientists, mathematicians and analysts from the cyber fraud prevention community. We employ a variety of approaches to detect new forms of fraud — from AI and machine learning to manual review. Through constant analysis, scenario management and research, we pinpoint the sites, apps and devices responsible for fraudulent activity — updating our protection in virtual real time.
DV's Semantic Science team builds AI-driven ontological tools that facilitate the semantic understanding of text. This unique competency powers DoubleVerify’s proprietary brand safety and suitability controls for advertisers and matches brands with appropriate and relevant content online. Comprised of linguists and software development specialists, DV's Semantic Science team is responsible for developing the world’s most comprehensive general-purpose ontology — identifying over 200,000 language-independent concepts, using more than 5 million rules to determine the correct meaning of a word. The result is more accurate classification and better protection for brands.
Trust is the foundation of its customer and partner relationships and a core value of our business. To build trust in DoubleVerify’s services, we have made information security and protection a strategic priority. We maintain policies and standards that are aligned or exceed legal, privacy, and industry compliance requirements, as well as widely accepted information security and governance frameworks. Our controls conform to the AICPA Trust Services Criteria, which are independently validated and attested via our SOC2 Type 2 report.
Learn more about our approach to Data Protection and Security.
DV pioneered the verification space over a decade ago and we've been making waves ever since. Check out our track record of innovation.
DV earns MRC accreditation for independent third-party viewability reporting on YouTube.
DV earns MRC accreditation for suite of programmatic targeting services.
DV and Comscore develop a partnership to develop an industry-first cross-platform audience and verification measurement solution.
DV receives MRC accreditation for display and video rendered ad impression measurement and sophisticated invalid traffic (SIVT) filtration, including app fraud, in the Connected TV (CTV) media environment.
DV launches Brand Suitability Tiers and the Brand Safety Floor, allowing clients to take advantage of 90+ unique brand safety and suitability settings — offering the most comprehensive and flexible coverage available in the market.
DV acquires Meetrics, a leading European ad verification company headquartered in Berlin, Germany.
DV acquires OpenSlate, a pre-campaign contextual targeting platform that enables brands to align advertising with suitable or contextually relevant content across social video and CTV.
DV announces the first CTV certification program for programmatic platforms and introduces Video Complete, a solution that enables advertisers to holistically measure quality and maximize protection across all environments, including CTV.
DV launches DV Authentic Attention® and Custom Contextual targeting — a new paradigm for ensuring digital ad effectiveness in a cookieless world.
DV launches DV Publisher Suite, providing a centralized platform to manage revenue, inventory quality, campaign delivery and yield for top apps and websites.
DV gains MRC accreditation for integrated third-party measurement on Facebook and launched a partnership with Pinterest.
DV expands its presence in APAC region (Japan, India).
DV enhances brand safety solution within mobile apps — providing granular classification, measurement, and targeting. DV acquires Zentrick, a digital video technology company and Ad-Juster, a leading data platform for digital publishers.
Dv extends partnership with Snapchat to authenticate media quality.
Coverage extends to Twitter. DV is first partner to be certified for brand safety by Facebook and YouTube. DV launches Authentic Brand Suitability targeting — driving performance and efficiency by aligning pre- and post-bid brand safety controls. DV acquires Leiki, a leading contextual intelligence platform, ensuring that brands advertising on the Internet are matched with appropriate and relevant content.
DV opens international offices in EMEA (Germany, France), APAC (Singapore, Australia) and Brazil.
DV extends verification to YouTube and Facebook, and partners with Snap on brand safety initiative — helping to ensure brands are covered across all buying platforms. DV also launches video ad blocking and is MRC-accredited for mobile app SIVT.
DV extends viewability coverage to mobile app environment and launches its exclusive Inflammatory Politics and News avoidance category, enabling brands to protect themselves against fake news and divisive content.
DV launches the Authentic Ad™, the definitive measure of media quality. We also debuted DV Pinnacle®, the industry’s first unified service and analytics platform, powering meaningful insights to maximize return on brands' digital investment.
DV integrates with programmatic partners, including The Trade Desk and Google.
The patent is granted for DV's unique dual-verification technology that authenticates the quality and effectiveness of a digital ad impression, both before and after an ad is served. DV launches video blocking solutions together with a fraud-free ad viewability solution.
DV is first accredited by the Media Rating Council (MRC), driving online media transparency and accountability. In this same year, DV's Fraud Lab launches first browser-based bot fraud solution.
DV introduces viewability measurement, rounding out the tools it provides brands to verify the quality and effectiveness of their advertising campaigns.
As ad spends shifts to programmatic, DV develops its pre-bid targeting solution, ensuring protection throughout the media transaction.
DV creates a solution for blocking ads from appearing beside content that brands deem objectionable — laying the groundwork for comprehensive brand safety and suitability.
DV opened company headquarters in New York and established a presence in London.
As the impact of ad fraud on the industry grows, DV establishes its Fraud Lab, with dedicated technology and expertise to combat emerging fraud schemes across devices and formats.
DV is the first ad verification company in market. Our launch product identified ads served outside of a campaign’s intended geography.