We Create Simple Solutions to Complex Challenges


DV has been powering digital media quality and performance for over a decade. Dedicated Fraud Lab and Universal Content Intelligence teams focus exclusively on developing cutting-edge solutions for brands, advertisers, platforms and publishers — from identifying the latest fraud schemes to safeguarding brand reputation across devices and emerging channels.

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The DV Fraud Lab performs ongoing detection and analysis of new types of digital ad fraud in order to uncover the latest schemes as they occur. Launched over 10 years ago in Tel Aviv, Israel, DV's Fraud Lab consists of dedicated data scientists, mathematicians and analysts from the cyber fraud prevention community. We employ a variety of approaches to detect new forms of fraud — from AI and machine learning to manual review. Through constant analysis, scenario management and research, we pinpoint the sites, apps and devices responsible for fraudulent activity — updating our protection in virtual real time.

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DV’s Universal Content Intelligence is an industry-leading classification engine that powers expansive content categorization online. Based on over 15 years of experience, DV employs a holistic classification approach by analyzing key types of content, including visual, audio, speech, text and link elements, across all channels, devices and formats. Furthermore, DV’s Universal Content Intelligence classifies content based on robust policy definitions, and leverages leading artificial intelligence (AI) technology to provide advertisers with the most accurate classification, while ensuring the broadest coverage and protection at scale.

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A Foundation of Security and Trust

Trust is the foundation of its customer and partner relationships and a core value of our business. To build trust in DoubleVerify’s services, we have made information security and protection a strategic priority. We maintain policies and standards that are aligned or exceed legal, privacy, and industry compliance requirements, as well as widely accepted information security and governance frameworks. Our controls conform to the AICPA Trust Services Criteria, which are independently validated and attested via our SOC2 Type 2 report.
Learn more about our approach to Data Protection and Security.


A History of Innovation

DV pioneered the verification space over a decade ago and we've been making waves ever since. Check out our track record of innovation.

Metrics That Matter

DV Authentic Attention® builds on DV's Authentic Ad®, a proprietary, MRC-accredited metric that provides advertisers with a definitive measure of digital media quality. The DV Authentic Ad® ensures that a digital ad was delivered in a brand-safe environment, fully viewable, by a real person and in the intended geography. As a natural evolution, DV Authentic Attention® overlays key performance measures onto DV Authentic Ad® delivery, enabling brands to optimize their digital strategies in real time.