DV’s approach to CTV verification leverages custom-built algorithms and detection methods that don't require an SDK or custom integration. We employ a team of analysts who specialize in the CTV app ecosystem and work in a dedicated hardware lab with advanced capabilities to reverse-engineer CTV threats. For viewability and brand safety and suitability, our solutions are designed to see through to the environment in which the ad appears — giving you detailed information about completion rates, whether the ad was viewed full-screen, and what programming the ad served against.
Recently, DV announced the industry's first CTV Targeting Certification for programmatic platforms, designed to protect advertisers from fraud and invalid traffic (“IVT”) in the CTV space. In order to be certified by DV for CTV Targeting, a platform must demonstrate the ability to prevent fraud and IVT by applying DV’s pre-bid app and device fraud protection for CTV inventory transactions.
DV's protection on CTV covers a broad array of fraud techniques — from app fraud to device spoofing to server-side ad insertion (SSAI) manipulation. Our solution protects brands throughout the media transaction, from pre-bid targeting to post-bid measurement. Our reporting gives CTV buyers full transparency into where their campaigns are running, across all major CTV devices.
The DV Authentic Ad™ is a proprietary, MRC-accredited metric that ensures media quality. To be counted as Authentic, an ad must be fully viewed, by a real person, in a brand suitable environment, within the intended geography. DV is the only company accredited to measure and de-duplicate ad quality in this manner — enabling brands to use the Authentic Ad™ count as a defining, holistic KPI for campaign effectiveness.
Partnership starts with a conversation. Whether you have a question about our services, or would like to get a demo of our platform, we're happy to connect.