Learn How to Balance Protection and Scale During an Election

Are you ready to tackle the challenges of election season advertising head-on? Election cycles have a profound influence on both news and social media and have the potential to shape the discourse, content and dynamics within the digital media landscape. Download The Advertiser’s Guide to 2024 Elections and learn how to navigate this year’s elections.   

In this engaging guide, we highlight: 

  • What we’ve learned from past elections and how advertisers can keep up with trends in 2024
  • How advertisers can protect their brands during election cycles without sacrificing scale
  • Brand safety and suitability tools advertisers should consider
  • Implementing brand safety and suitability best practices

Keep scrolling below for election insights.

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DV Election Task Force

As savvy advertisers know, election news cycles can be among the most challenging to navigate from a brand suitability perspective. That’s why, ahead of the 2024 election, DV formed the DV Election Task Force. This multidisciplinary group brings together a team of brand safety and suitability specialists, as well as fraud experts from the industry-leading DV Fraud Lab, to provide advertisers with a deep-dive analysis of content themes that emerge during an election season. Take a look at our election insights below and check back for more updates!