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Nov 17, 2021
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marketplaces
Authenticating Media Quality
for Marketplaces
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We partner with supply- and demand-side platforms (SSPs and DSPs) to maximize the quality and effectiveness of their inventory — building advertiser confidence and trust.
Inventory Quality and Transparency
for Supply- and Demand-side Platforms
Well-lit, transparent programmatic buying environments can be incredibly efficient and effective for digital advertisers. DV's solutions help platforms protect the brands they serve and continuously improve campaign performance — across all channels and formats.
FRAUD PROTECTION
Combating Fraud for Over a Decade
DV’s Fraud Lab combines patented technology with the expertise of data scientists and analysts to detect and prevent fraud. We regularly perform safeguards against emerging schemes, and update our platform partners over 100 times daily — ensuring timely protection.
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Viewability Measurement
Highlighting Premium Viewable Inventory
To help SSPs gauge whether digital ads are making an impact with consumers, DV provides an in-depth look at viewability metrics across inventory, helping platforms deliver value and performance to advertisers. For DSPs, DV leverages its historical data to provide viewability segments at a variety of thresholds, including IAB and custom standards.
MEANINGFUL INSIGHTS
Inventory Intelligence for The World’s Largest Ad Platforms
DV's exchange- and SSP-level reporting is purpose-built to provide transparency into fraudulent activity and flag inventory advertisers consider to be unsafe – enhancing the effectiveness of advertiser media buys.
CTV LEADERSHIP
DV's Platform Certification Program
Platform partners need to be just as vigilant as advertisers about fraud on emerging channels. DV launched the industry’s first CTV Targeting Certification for programmatic platforms, to protect advertisers from fraud and invalid traffic (IVT) in the CTV space.
Read moreMedia Authentication for Platforms
DV partners with platforms to maximize the attractiveness and value of their inventory for advertisers.
Brand Safety and Suitability
Package inventory in line with advertiser suitability preferences.
Raising the Bar for Platforms
1st
CTV Targeting Certification for Programmatic Platforms.
100x
Daily Frequency with which DV Updates DSPs on New Fraud Signatures.
1st
Brand Safety and Suitability Solution to Align Pre- and Post-bid Settings.
From Our Partners
DV is proud to work with the industry's most noted advertisers, platforms and publishers — helping to Build a Better Industry!
DV Innovation — We Create Simple Solutions to Complex Challenges.
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Let's Talk
Partnership starts with a conversation. Whether you have a question about our services, or would like to get a demo of our platform, we're happy to connect.
Let's Talk
Partnership starts with a conversation. Whether you have a question about our services, or would like to get a demo of our platform, we're happy to connect.
