DV’s Fraud Lab combines patented technology with the expertise of data scientists and analysts to detect and prevent fraud. We regularly perform safeguards against emerging schemes, and update our platform partners over 100 times daily — ensuring timely protection.Read more
To help SSPs gauge whether digital ads are making an impact with consumers, DV provides an in-depth look at viewability metrics across inventory, helping platforms deliver value and performance to advertisers. For DSPs, DV leverages its historical data to provide viewability segments at a variety of thresholds, including IAB and custom standards.
DV's exchange- and SSP-level reporting is purpose-built to provide transparency into fraudulent activity and flag inventory advertisers consider to be unsafe – enhancing the effectiveness of advertiser media buys.
Platform partners need to be just as vigilant as advertisers about fraud on emerging channels. DV launched the industry’s first CTV Targeting Certification for programmatic platforms, to protect advertisers from fraud and invalid traffic (IVT) in the CTV space.Read more
DV partners with platforms to maximize the attractiveness and value of their inventory for advertisers.
DV is proud to work with the industry's most noted advertisers, platforms and publishers — helping to Build a Better Industry!
"DoubleVerify has been a pivotal partner of SpotX in understanding Inventory Quality since 2014. Their holistic product offering, deterministic methodology, robust reporting capabilities, flexibility and team of awesome, knowledgeable and solution-driven experts are an unmatched package within the industry."
--Nick Frizzell, VP, Operations, Inventory Quality & Planning
"At MoPub, we have a long-standing commitment to preserve the integrity of our exchange and protect customers from the threat of fraud. As a leading MRC-accredited measurement solution for the mobile in-app world, DoubleVerify was a clear choice as a partner in our quest to eliminate IVT."
-- Anand Ramesh, Managing Director/GM Americas
Partnership starts with a conversation. Whether you have a question about our services, or would like to get a demo of our platform, we're happy to connect.