DV’s Fraud & IVT Avoidance removes all types of fraud and invalid traffic (site/app fraud, malware, hijacked devices, etc.) from your marketplace — across desktop, mobile app and CTV environments. DV pre-qualifies your supply to prevent fraudulent impressions from transacting — ensuring you offer only quality inventory to your advertiser partners.
To help SSPs gauge whether digital ads are making an impact with consumers, DV provides an in-depth, platform-wide look at viewability metrics, helping platforms deliver value and performance to advertisers. For DSPs, DV leverages its historical data to provide viewability segments at a variety of thresholds, including IAB and custom standards.
DV Marketplace Suite provides the tools and insights you need to guarantee that you offer the highest quality inventory to your buyers. DV is the industry’s first verification solution to align with APB and GARM with its turnkey Brand Safety Floor and Brand Suitability Tiers. These tools offer control over how inventory is filtered before it reaches buyers, resulting in higher fill rates, CPM’s and reduced waste.
Platform partners need to be just as vigilant as advertisers about fraud on emerging channels. DV launched the industry’s first CTV Targeting Certification for programmatic platforms, to protect advertisers from fraud and invalid traffic (IVT) in the CTV space.Read more
DV provides platforms with a robust set of quality solutions to maximize the attractiveness and value of their inventory for advertisers.
Leverage DV fraud, viewability, and brand safety and suitability data to inform deal curation and inventory optimization.
Implement platform-wide fraud and brand safety protection to guarantee inventory quality for buyers.
Provide advertiser clients with the tools to target inventory that is fraud-free, viewable, and suitable for their brand.
DV is proud to work with the industry's most noted advertisers, platforms and publishers — helping to make the digital advertising ecosystem stronger, safer and more secure.
"DoubleVerify has been a pivotal partner of SpotX in understanding Inventory Quality since 2014. Their holistic product offering, deterministic methodology, robust reporting capabilities, flexibility and team of awesome, knowledgeable and solution-driven experts are an unmatched package within the industry."
--Nick Frizzell, VP, Operations, Inventory Quality & Planning
"At MoPub, we have a long-standing commitment to preserve the integrity of our exchange and protect customers from the threat of fraud. As a leading MRC-accredited measurement solution for the mobile in-app world, DoubleVerify was a clear choice as a partner in our quest to eliminate IVT."
-- Anand Ramesh, Managing Director/GM Americas
“At a time when CTV is our main focus, DoubleVerify’s proven reputation among our clients, coupled with their comprehensive CTV fraud filtering solution, gives us confidence that this partnership will provide brands with the safest environment for reaching and engaging consumers.”
-- Amy Guenel, Vice President of Product Marketing, Tremor Video.
Partnership starts with a conversation. Whether you have a question about our services, or would like to get a demo of our platform, we're happy to connect.