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Well-lit, transparent programmatic buying environments can be incredibly efficient and effective for digital advertisers. DV's solutions help platforms protect the brands they serve and continuously improve campaign performance — across all channels and formats.
DV’s Fraud Lab combines patented technology with the expertise of data scientists and analysts to detect and prevent fraud. We regularly perform safeguards against emerging schemes, and update our platform partners over 100 times daily — ensuring timely protection.
Read moreTo help SSPs gauge whether digital ads are making an impact with consumers, DV provides an in-depth look at viewability metrics across inventory, helping platforms deliver value and performance to advertisers. For DSPs, DV leverages its historical data to provide viewability segments at a variety of thresholds, including IAB and custom standards.
DV's exchange- and SSP-level reporting is purpose-built to provide transparency into fraudulent activity and flag inventory advertisers consider to be unsafe – enhancing the effectiveness of advertiser media buys.
Platform partners need to be just as vigilant as advertisers about fraud on emerging channels. DV launched the industry’s first CTV Targeting Certification for programmatic platforms, to protect advertisers from fraud and invalid traffic (IVT) in the CTV space.
Read moreDV partners with platforms to maximize the attractiveness and value of their inventory for advertisers.
Package inventory in line with advertiser suitability preferences.
DV is proud to work with the industry's most noted advertisers, platforms and publishers — helping to Build a Better Industry!
Partnership starts with a conversation. Whether you have a question about our services, or would like to get a demo of our platform, we're happy to connect.