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Dec 13, 2024
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We Create Simple Solutions to Complex Challenges
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DV has been powering digital media quality and performance for over a decade. Dedicated Fraud Lab and Universal Content Intelligence teams focus exclusively on developing cutting-edge solutions for brands, advertisers, platforms and publishers — from identifying the latest fraud schemes to safeguarding brand reputation across devices and emerging channels.
The DV Fraud Lab performs ongoing detection and analysis of new types of digital ad fraud in order to uncover the latest schemes as they occur. Launched over 10 years ago in Tel Aviv, Israel, DV's Fraud Lab consists of dedicated data scientists, mathematicians and analysts from the cyber fraud prevention community. We employ a variety of approaches to detect new forms of fraud — from AI and machine learning to manual review. Through constant analysis, scenario management and research, we pinpoint the sites, apps and devices responsible for fraudulent activity — updating our protection in virtual real time.
DV’s Universal Content Intelligence is an industry-leading classification engine that powers expansive content categorization online. Based on over 15 years of experience, DV employs a holistic classification approach by analyzing key types of content, including visual, audio, speech, text and link elements, across all channels, devices and formats. Furthermore, DV’s Universal Content Intelligence classifies content based on robust policy definitions, and leverages leading artificial intelligence (AI) technology to provide advertisers with the most accurate classification, while ensuring the broadest coverage and protection at scale.
A Foundation of Security and Trust
Trust is the foundation of its customer and partner relationships and a core value of our business. To build trust in DoubleVerify’s services, we have made information security and protection a strategic priority. We maintain policies and standards that are aligned or exceed legal, privacy, and industry compliance requirements, as well as widely accepted information security and governance frameworks. Our controls conform to the AICPA Trust Services Criteria, which are independently validated and attested via our SOC2 Type 2 report.
Learn more about our approach to Data Protection and Security.
A History of Innovation
DV pioneered the verification space over a decade ago and we've been making waves ever since. Check out our track record of innovation.
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Scibids, In-Feed Brand Safety and Suitability on Twitter and First-to-Market Viewability Solution on CTV
DV has entered into an agreement to acquire Scibids.
DV debuts industry-leading in-feed brand safety and suitability solution on Twitter.
DV unlocks CTV viewability for advertisers with first-to-market solution.
New Partnerships
DV expands its partnership with TikTok to provide post-campaign brand safety and suitability measurement.
DV and Comscore develop a partnership to develop an industry-first cross-platform audience and verification measurement solution.
DV extends media quality authentication to Netflix.
DV launches the Attention Lab™ to help advertisers maximize campaign performance.
DV launches new carbon emissions measurement powered by Scope3.
Launch of Brand Suitability Tiers and Acquisitions of Meetrics and OpenSlate
DV launches Brand Suitability Tiers and the Brand Safety Floor, allowing clients to take advantage of 90+ unique brand safety and suitability settings — offering the most comprehensive and flexible coverage available in the market.
DV acquires Meetrics, a leading European ad verification company headquartered in Berlin, Germany.
DV acquires OpenSlate, a pre-campaign contextual targeting platform that enables brands to align advertising with suitable or contextually relevant content across social video and CTV.
VIdeo, CTV, Performance and Publisher Solutions
DV announces the first CTV certification program for programmatic platforms and introduces DV Video Complete, a solution that enables advertisers to holistically measure quality and maximize protection across all environments, including CTV.
DV launches DV Authentic Attention® and DV Custom Contextual — a new paradigm for ensuring digital ad effectiveness in a cookieless world.
DV launches DV Publisher Suite, providing a centralized platform to manage revenue, inventory quality, campaign delivery and yield for top apps and websites.
DV expands its presence in APAC region (Japan, India).
Mobile App Brand Safety Expansion, Key Acquisitions
DV enhances brand safety solution within mobile apps — providing granular classification, measurement, and targeting. DV acquires Zentrick, a digital video technology company and Ad-Juster, a leading data platform for digital publishers.
Dv extends partnership with Snapchat to authenticate media quality.
New Social and Brand Safety Capabilities, Solution To Align Pre- and Post-bid Measurement
Coverage extends to Twitter. DV is first partner to be certified for brand safety by Facebook and YouTube. DV launches Authentic Brand Suitability — driving performance and efficiency by aligning pre- and post-bid brand safety controls. DV acquires Leiki, a leading contextual intelligence platform, ensuring that brands advertising on the Internet are matched with appropriate and relevant content.
DV opens international offices in EMEA (Germany, France), APAC (Singapore, Australia) and Brazil.
Social Integrations and Video Ad Blocking
DV extends verification to YouTube and Facebook, and partners with Snap on brand safety initiative — helping to ensure brands are covered across all buying platforms. DV also launches video ad blocking.
Deeper Mobile Coverage, Protection Against Fake News
DV extends viewability coverage to mobile app environment and launches its exclusive Inflammatory Politics and News avoidance category, enabling brands to protect themselves against fake news and divisive content.
DV releases DV Pinnacle® and the DV Authentic Ad®
DV launches the Authentic Ad®, the definitive measure of media quality. We also debuted DV Pinnacle®, the industry’s first unified service and analytics platform, powering meaningful insights to maximize return on brands' digital investment.
DV integrates with programmatic partners, including The Trade Desk and Google.
DV Receives Patents, Extends Coverage
The patent is granted for DV's unique dual-verification technology that authenticates the quality and effectiveness of a digital ad impression, both before and after an ad is served. DV launches video blocking solutions together with a fraud-free ad viewability solution.
Expansion of Fraud Solutions
DV's Fraud Lab launches first browser-based bot fraud solution.
DV Champions Viewability
DV introduces viewability measurement, rounding out the tools it provides brands to verify the quality and effectiveness of their advertising campaigns.
Programmatic Protection
As ad spends shifts to programmatic, DV develops its pre-bid targeting solution, ensuring protection throughout the media transaction.
DV Launches Brand Safety
DV creates a solution for blocking ads from appearing beside content that brands deem objectionable — laying the groundwork for comprehensive brand safety and suitability.
DV opened company headquarters in New York and established a presence in London.
DV Fraud Lab
As the impact of ad fraud on the industry grows, DV establishes its Fraud Lab, with dedicated technology and expertise to combat emerging fraud schemes across devices and formats.
DV Pioneers the Ad Verification Space
DV is the first ad verification company in market. Our launch product identified ads served outside of a campaign’s intended geography.
Metrics That Matter
DV Authentic Attention® builds on DV's Authentic Ad®, a proprietary, MRC-accredited metric that provides advertisers with a definitive measure of digital media quality. The DV Authentic Ad® ensures that a digital ad was delivered in a brand-safe environment, fully viewable, by a real person and in the intended geography. As a natural evolution, DV Authentic Attention® overlays key performance measures onto DV Authentic Ad® delivery, enabling brands to optimize their digital strategies in real time.
Let's Talk
Partnership starts with a conversation. Whether you have a question about our services, or would like to get a demo of our platform, we're happy to connect.
