DV’s Fraud Lab is powered by a dedicated team of data scientists, mathematicians and analysts from the cyber-fraud prevention community. We use a variety of approaches to detect new forms of fraud — from AI and machine learning to manual review. Through continuous analysis, scenario management and research, we pinpoint the sites, apps and devices responsible for fraudulent activity — updating our protection for advertisers in virtual real time.
DV works with platform partners in a variety of ways. We can integrate our data directly into your platform to evaluate inventory quality at its source, provide the data needed to package high-quality inventory into easily accessible segments for advertisers, or integrate our metrics into your platform to make optimization easier for traders. In all instances, you benefit from DV's trusted data, helping to enhance the value and marketability of your inventory.
DV provides a dedicated dashboard for platform partners, giving them transparency into supply quality at its source.
Recently, DV announced the industry's first CTV Targeting Certification for programmatic platforms, designed to protect advertisers from fraud and invalid traffic (“IVT”) in the CTV space. In order to be certified by DV for CTV Targeting, a platform must demonstrate the ability to prevent fraud and IVT by applying DV’s pre-bid app and device fraud protection for CTV inventory transactions.
DV is accredited by the Media Rating Council (MRC) for detection and blocking of fraud and IVT within desktop, mobile web, mobile apps and CTV. DV was the first verification company to receive certification from the UK-based ABC (Audit Bureau of Circulations) for Ad Fraud protection.
Partnership starts with a conversation. Whether you have a question about our services, or would like to get a demo of our platform, we're happy to connect.