Semantic Science is at the core of our brand safety and suitability capabilities — leveraging ontology and machine learning to drive accurate content classification and ensure the deepest, most accurate coverage.
Our solution spans web and mobile app environments and provides classification at the most granular level – even classifying underlying content within mobile apps. DV offers multiple layers of protection, including inclusion/exclusion lists, 90+ brand safety and suitability categories, keyword blocking, language targeting in over 100 languages, and even a brand-specific custom category.
Through DV, you can gain insights into how your inventory is perceived by advertisers — including data quality metrics that empower you to take corrective action on inventory that is deemed unsafe or unsuitable for your advertiser partners. DSPs also can integrate DV's data into their platforms, including our Authentic Brand Suitability targeting solution, which perfectly aligns pre- and post bid settings – driving value and efficiency for advertisers.
DV provides a dedicated dashboard for platform partners, giving them transparency into supply quality at its source.
DV is accredited by the Media Rating Council (MRC) for detection and blocking for property-level brand safety and suitability within desktop, mobile web and mobile apps (certain metrics only).
Partnership starts with a conversation. Whether you have a question about our services, or would like to get a demo of our platform, we're happy to connect.