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Jul 27, 2021
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Brand safety and suitability
Making Inventory Safe for Brands
Protecting brand reputation online is critical. According to a recent DV/Harris poll study, 67% of consumers reported that they would stop using a brand product that appeared beside objectionable or fake content. Moreover, an overwhelming majority said that they hold advertisers responsible for brand/content alignment. DV can help you understand how brand safety and suitability concerns are impacting your monetization efforts, and ensure you match the right inventory with the right brand promotion.
DV's Brand Safety and Suitability Solutions
90+
Content Avoidance
Categories
Categories
200K
Ontological concepts used
in classification
in classification
1B
Keyword API calls
evaluated daily
evaluated daily
Protecting Brand Reputation Online
DV's brand safety and suitability solution provides maximum protection for global media buys — across channels and formats. By integrating DV data into your platform, your advertiser customers can target inventory aligned with their brand values pre-bid, maximizing campaign efficiency and effectiveness.
Semantic Science is at the core of our brand safety and suitability capabilities — leveraging ontology and machine learning to drive accurate content classification and ensure the deepest, most accurate coverage.
Our solution spans web and mobile app environments and provides classification at the most granular level – even classifying underlying content within mobile apps. DV offers multiple layers of protection, including inclusion/exclusion lists, 90+ brand safety and suitability categories, keyword blocking, language targeting in over 100 languages, and even a brand-specific custom category.
Control and Transparency
Through DV, you can gain insights into how your inventory is perceived by advertisers — including data quality metrics that empower you to take corrective action on inventory that is deemed unsafe or unsuitable for your advertiser partners. DSPs also can integrate DV's data into their platforms, including our Authentic Brand Suitability targeting solution, which perfectly aligns pre- and post bid settings – driving value and efficiency for advertisers.
Turn Insights into Action
DV provides a dedicated dashboard for platform partners, giving them transparency into supply quality at its source.
Brand Safety and Suitability
Package inventory in line with advertiser suitability standards.
Promote Supply Transparency
Identify and resolve domain and bundle ID mis-matches across your inventory.
Accreditation
DV is accredited by the Media Rating Council (MRC) for detection and blocking for property-level brand safety and suitability within desktop, mobile web and mobile apps (certain metrics only).
Let's Talk
Partnership starts with a conversation. Whether you have a question about our services, or would like to get a demo of our platform, we're happy to connect.
Let's Talk
Partnership starts with a conversation. Whether you have a question about our services, or would like to get a demo of our platform, we're happy to connect.
