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Jan 11, 2024
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VIEWABILITY
Drive Media Effectiveness Through Viewable Ads
Many brands use viewability as a proxy for digital performance. While viewability rates are growing, they still fall short of both IAB and advertiser thresholds. As we all know, there's not much value in an ad that can't be seen. Download DV's 2024 Global Insights Report to discover the state of ad viewability and other quality metrics across desktop, mobile and CTV.
Performance Starts with Viewability
77%
Average Viewability Rate
for Mobile App Video.
for Mobile App Video.
66%
Average Viewability Rate
for Display Across Channels.
for Display Across Channels.
70%
Average Viewability Rate
for Video Across Channels.
for Video Across Channels.
Ensuring Ads Are Seen
DV's solution provides clarity into whether your ad is making an impact. With consistent measurement across platforms, devices, and formats, we deliver a transparent look at viewability metrics across all your campaigns — enabling you to allocate budget accordingly. We provide in-depth post-bid analytics to help you gauge campaign effectiveness. Pre-bid, you can use DV's historical data, or access data directly through your partner DSP for real-time optimization.
Proven Measurement Technology
DV provides comprehensive viewability measurement across all environments. We use geometric methodology to validate viewability, supporting both IAB and custom brand-measurement thresholds. For mobile app environments, DV's solution leverages both certified MRAID and the Open Measurement SDK, enabling us to measure up to 95% of all eligible mobile inventory.
See and Be Seen
DV's viewability solution helps you reach more engaged consumers across devices, formats and buying platforms. We deliver advanced viewability metrics like average time-in-view, key message exposure and video player size, to allow for superior optimization across a variety of dimensions.
Turn Insights into Action
DV Pinnacle® is the industry’s first unified service and analytics platform,
powering meaningful insights to maximize return on your digital investment.
Optimize with Ease
Pinpoint viewability optimization opportunities by media property, campaign, creative, and placement. Monitor data over time and against key benchmarks.
Metrics that Matter
Tap into advanced viewability metrics, like average time-in-view, key message exposure, and video player size, for more detailed optimization.
The Definitive Measure of Media Quality
The DV Authentic Ad® is a proprietary, MRC-accredited metric that ensures media quality. To be counted as Authentic, an ad must be fully viewed, by a real person, in a brand suitable environment, within the intended geography. DV is the only company accredited to measure and de-duplicate ad quality in this manner — enabling brands to use the Authentic Ad® count as a defining, holistic KPI for campaign effectiveness.
Accreditation and Industry Leadership
DV's Viewability measurement is accredited by the Media Rating Council (MRC) for desktop and mobile web. DV is also MRC-accredited for in-app viewability for certified MRAID measurement, allowing us to collect MRC-accredited viewability data even in instances when the app does not leverage the OM SDK. DV is also the only measurement provider that is MRC-accredited for third-party integrated viewability measurement on Facebook and Instagram.
Let’s Talk
Partnership starts with a conversation. Whether you have a question about our services, or would like to get a demo of our platform, we're happy to connect.
We're Always Here for You!
Let's Talk
Partnership starts with a conversation. Whether you have a question about our services, or would like to get a demo of our platform, we're happy to connect.
