DV provides comprehensive viewability measurement across all environments. We use geometric methodology to validate viewability, supporting both IAB and custom brand-measurement thresholds. For mobile app environments, DV's solution leverages both certified MRAID and the Open Measurement SDK, enabling us to measure up to 95% of all eligible mobile inventory.
DV's viewability solution helps you reach more engaged consumers across devices, formats and buying platforms. We deliver advanced viewability metrics like average time-in-view, key message exposure and video player size, to allow for superior optimization across a variety of dimensions.
DV Pinnacle® is the industry’s first unified service and analytics platform,
powering meaningful insights to maximize return on your digital investment.
The DV Authentic Ad™ is a proprietary, MRC-accredited metric that ensures media quality. To be counted as Authentic, an ad must be fully viewed, by a real person, in a brand suitable environment, within the intended geography. DV is the only company accredited to measure and de-duplicate ad quality in this manner — enabling brands to use the Authentic Ad™ count as a defining, holistic KPI for campaign effectiveness.
DV's Viewability measurement is accredited by the Media Rating Council (MRC) for desktop and mobile web. DV is also MRC-accredited for in-app viewability for certified MRAID measurement, allowing us to collect MRC-accredited viewability data even in instances when the app does not leverage the OM SDK. DV is also the only measurement provider that is MRC-accredited for third-party integrated viewability measurement on Facebook and Instagram.
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