Capabilities - Performance - DoubleVerify
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PERFORMANCE

Drive Campaign Performance

DV Authentic Attention™ addresses a brand's dilemma in performance measurement and actionability. Current tools are either fast but simplistic — with metrics like viewability and click-through-rate (CTR), or sophisticated but slow — with data reported post-campaign. DV Authentic Attention™ is designed to provide actionable, privacy-friendly data correlated with digital advertising effectiveness, giving global brands clarity and confidence in their digital investment.

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Powerful Data and Insights

50+ Exposure and
Engagement Data Points.
3 Unique Indices Provide Actionable Benchmarking and Insights.
8 Dashboard Views Drive Placement and Creative Optimization.
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A New Paradigm For Digital Ad Effectiveness

DV Authentic Attention™ is the first data solution in the market to provide near real-time, comprehensive data to drive campaign performance — from the impact of an ad’s presentation to key dimensions of consumer engagement. This rich dataset provides the basis for dynamic campaign optimization.

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Rich Exposure and Engagement Data

DV Authentic Attention™ analyzes over 50 data points on the exposure of a digital ad and consumer’s engagement with a digital ad and device — in near real-time. For exposure, DV Authentic Attention™ evaluates an ad’s entire presentation, quantifying its intensity and prominence through metrics that include viewable time, share of screen, video presentation, audibility, and more. For engagement, DV Authentic Attention™ analyzes key user-initiated events that occur at the device or ad level, including user touches, screen orientation, video playback, and audio control interactions.

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From Quality to Performance

DV Authentic Attention™ builds on DV's Authentic Ad™, a proprietary, MRC-accredited metric that provides advertisers with a definitive measure of digital media quality. As a natural evolution, DV Authentic Attention™ overlays key performance measures onto DV Authentic Ad™ delivery, enabling brands to optimize their digital strategies in near real-time.

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Performance Insights

Experience DV Authentic Attention™ insights through DV Pinnacle®, our unified service and analytics platform. DV Pinnacle® provides In-depth analysis and visualization of DV Authentic Attention™ data.

Evaluate Multiple Dimensions of Performance

Easily assess performance by campaign, placement, ad size, creative, site delivery, and site/app. View and download data to inform optimization decisions.

Get a Snapshot of Key Indices

DV Authentic Attention™ evaluates over 50 data points on the exposure of a digital ad and consumer’s engagement with a digital ad and device — in near real-time. Through three key indices that measure engagement, exposure, and overall performance, DV Authentic Attention™ makes it easy to understand how key campaign attributes (placement, sites, app, creative, etc.) compare with all DV impressions — letting you identify optimization opportunities and take action.

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The Definitive Measure of Media Quality

The DV Authentic Ad™ is a proprietary, MRC-accredited metric that ensures media quality. To be counted as Authentic, an ad must be fully viewed, by a real person, in a brand safe environment, within the intended geography. DV is the only company accredited to measure and de-duplicate ad quality in this manner — enabling brands to use the DV Authentic Ad™ count as a defining, holistic KPI for campaign effectiveness.

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Let's Talk

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