DV Authentic Attention™ analyzes over 50 data points on the exposure of a digital ad and consumer’s engagement with a digital ad and device — in near real-time. For exposure, DV Authentic Attention™ evaluates an ad’s entire presentation, quantifying its intensity and prominence through metrics that include viewable time, share of screen, video presentation, audibility, and more. For engagement, DV Authentic Attention™ analyzes key user-initiated events that occur at the device or ad level, including user touches, screen orientation, video playback, and audio control interactions.
DV Authentic Attention™ builds on DV's Authentic Ad™, a proprietary, MRC-accredited metric that provides advertisers with a definitive measure of digital media quality. As a natural evolution, DV Authentic Attention™ overlays key performance measures onto DV Authentic Ad™ delivery, enabling brands to optimize their digital strategies in near real-time.
Contextual targeting is more than a privacy-friendly alternative to cookie-based advertising. It’s a guaranteed way to present your brand story that flows with the content your users are consuming. Our Custom Contextual solution combines the same expertise, granularity, and precision of our existing programmatic suite and extends it to hyper-relevant contextual targeting that maximizes relevance and reach. Powered by our Semantic Science engine, we offer over 200,000 ontological concepts that go far beyond keywords and sentiment to power better contextual campaigns.
DV Authentic Attention™ is the first privacy-friendly data solution in the market to provide timely, impression-level insights to optimize campaign performance.
The DV Authentic Ad™ is a proprietary, MRC-accredited metric that ensures media quality. To be counted as Authentic, an ad must be fully viewed, by a real person, in a brand safe environment, within the intended geography. DV is the only company accredited to measure and de-duplicate ad quality in this manner — enabling brands to use the DV Authentic Ad™ count as a defining, holistic KPI for campaign effectiveness.
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