Capabilities - Performance - DoubleVerify

Drive Campaign Performance

DV Authentic Performance™ addresses a brand's dilemma in performance measurement and actionability. Current tools are either fast but simplistic — with metrics like viewability and click-through-rate (CTR), or sophisticated but slow — with data reported post-campaign. DV Authentic Performance™ is designed to provide actionable, real-time prediction data correlated with digital advertising effectiveness, giving global brands clarity and confidence in their digital investment.


Powerful Data and Insights

50+ Exposure and
Engagement Data Points.
3 Unique Indices Provide Actionable Benchmarking and Insights.
8 Dashboard Views Drive Placement and Creative Optimization.

A New Paradigm For Digital Ad Effectiveness

DV Authentic Performance™ is the first data solution in the market to provide real-time, comprehensive prediction data to drive campaign performance — from the impact of an ad’s presentation to key dimensions of consumer engagement. This rich dataset provides the basis for dynamic campaign optimization.


Rich Exposure and Engagement Data

DV Authentic Performance™ analyzes over 50 data points on the exposure of a digital ad and consumer’s engagement with a digital ad and device — in real time. For exposure, DV Authentic Performance™ evaluates an ad’s entire presentation, quantifying its intensity and prominence through metrics that include viewable time, share of screen, video presentation, audibility, and more. For engagement, DV Authentic Performance™ analyzes key user-initiated events that occur at the device or ad level, including user touches, screen orientation, video playback, and audio control interactions.


From Quality to Performance

DV Authentic Performance™ builds on DV’s Authentic Impression®, a proprietary, MRC-accredited metric that provides advertisers with a definitive measure of digital media quality. As a natural evolution, DV Authentic Performance™ overlays key performance measures onto DV Authentic Impression® delivery, enabling brands to optimize their digital strategies in real time.


Performance Insights

Experience DV Authentic Performance™ insights through DV Pinnacle®, our unified service and analytics platform. DV Pinnacle® provides In-depth analysis and real-time visualization of DV Authentic Performance™ data.

Evaluate Multiple Dimensions of Performance

Easily assess performance by campaign, placement, ad size, creative, site delivery, and site/app. View and download data to inform optimization decisions in real-time.

Get a Snapshot of Key Indices

DV Authentic Performance™ evaluates over 50 data points on the exposure of a digital ad and consumer’s engagement with a digital ad and device — in real time. Through three key indices that measure engagement, exposure, and overall performance, DV Authentic Performance™ makes it easy to understand how key campaign attributes (placement, sites, app, creative, etc.) compare with all DV impressions — letting you identify optimization opportunities and take action.


The Definitive Measure of Media Quality

The DV Authentic Impression® is a proprietary, MRC-accredited metric that ensures media quality. To be counted as Authentic, an impression must be fully viewed, by a real person, in a brand safe environment, within the intended geography. DV is the only company accredited to measure and de-duplicate impression quality in this manner — enabling brands to use the DV Authentic Impression® count as a defining, holistic KPI for campaign effectiveness.


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