DV Authentic Attention™ analyzes over 50 data points on the exposure of a digital ad and consumer’s engagement with a digital ad and device — in near real-time. For exposure, DV Authentic Attention™ evaluates an ad’s entire presentation, quantifying its intensity and prominence through metrics that include viewable time, share of screen, video presentation, audibility, and more. For engagement, DV Authentic Attention™ analyzes key user-initiated events that occur at the device or ad level, including user touches, screen orientation, video playback, and audio control interactions.
DV Authentic Attention™ builds on DV's Authentic Ad™, a proprietary, MRC-accredited metric that provides advertisers with a definitive measure of digital media quality. As a natural evolution, DV Authentic Attention™ overlays key performance measures onto DV Authentic Ad™ delivery, enabling brands to optimize their digital strategies in near real-time.
Easily assess performance by campaign, placement, ad size, creative, site delivery, and site/app. View and download data to inform optimization decisions.
DV Authentic Attention™ evaluates over 50 data points on the exposure of a digital ad and consumer’s engagement with a digital ad and device — in near real-time. Through three key indices that measure engagement, exposure, and overall performance, DV Authentic Attention™ makes it easy to understand how key campaign attributes (placement, sites, app, creative, etc.) compare with all DV impressions — letting you identify optimization opportunities and take action.
The DV Authentic Ad™ is a proprietary, MRC-accredited metric that ensures media quality. To be counted as Authentic, an ad must be fully viewed, by a real person, in a brand safe environment, within the intended geography. DV is the only company accredited to measure and de-duplicate ad quality in this manner — enabling brands to use the DV Authentic Ad™ count as a defining, holistic KPI for campaign effectiveness.
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