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May 07, 2021
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PERFORMANCE
Drive Campaign Performance
Privacy concerns and regulations are changing the way advertisers target and measure campaign performance. Current solutions often rely on cookies, are overly simplistic, or do not provide feedback in real-time. DV Performance Solutions enable brands to measure consumer attention and optimize performance in a privacy-friendly way. DV Authentic Attention™ provides fast, actionable insights to improve campaign planning, forecasting and optimization. DV Custom Contextual boosts targeting accuracy throughout the consumer journey.
A New Paradigm For Digital Ad Effectiveness
DV Authentic Attention™ is the first data solution in the market to provide near real-time, comprehensive data to drive campaign performance — from the impact of an ad’s presentation to key dimensions of consumer engagement. This rich dataset provides the basis for dynamic campaign optimization.
Powerful Data and Insights
50+
Exposure and
Engagement Data Points.
Engagement Data Points.
3
Unique Indices Provide Actionable Benchmarking and Insights.
8
Dashboard Views Drive Placement and Creative Optimization.
Rich Exposure and Engagement Data
DV Authentic Attention™ analyzes over 50 data points on the exposure of a digital ad and consumer’s engagement with a digital ad and device — in near real-time. For exposure, DV Authentic Attention™ evaluates an ad’s entire presentation, quantifying its intensity and prominence through metrics that include viewable time, share of screen, video presentation, audibility, and more. For engagement, DV Authentic Attention™ analyzes key user-initiated events that occur at the device or ad level, including user touches, screen orientation, video playback, and audio control interactions.
From Quality to Performance
DV Authentic Attention™ builds on DV's Authentic Ad™, a proprietary, MRC-accredited metric that provides advertisers with a definitive measure of digital media quality. As a natural evolution, DV Authentic Attention™ overlays key performance measures onto DV Authentic Ad™ delivery, enabling brands to optimize their digital strategies in near real-time.
Maximize Relevance with Custom Contextual
Contextual targeting is more than a privacy-friendly alternative to cookie-based advertising. It’s a guaranteed way to present your brand story that flows with the content your users are consuming. Our Custom Contextual solution combines the same expertise, granularity, and precision of our existing programmatic suite and extends it to hyper-relevant contextual targeting that maximizes relevance and reach. Powered by our Semantic Science engine, we offer over 200,000 ontological concepts that go far beyond keywords and sentiment to power better contextual campaigns.
Improve Optimization with Granular Insights
DV Authentic Attention™ is the first privacy-friendly data solution in the market to provide timely, impression-level insights to optimize campaign performance.
Campaign Optimization
Benchmark top-performing sites and apps and evaluate cost-effective private marketplace deals characterized by high performance.
Post-Campaign Analytics
Analyze ad units that deliver the most impact and prioritize higher-performing creatives in future campaigns.
Analyze ad units that deliver the most impact and prioritize higher-performing creatives in future campaigns.
The Definitive Measure of Media Quality
The DV Authentic Ad™ is a proprietary, MRC-accredited metric that ensures media quality. To be counted as Authentic, an ad must be fully viewed, by a real person, in a brand safe environment, within the intended geography. DV is the only company accredited to measure and de-duplicate ad quality in this manner — enabling brands to use the DV Authentic Ad™ count as a defining, holistic KPI for campaign effectiveness.
Let's Talk
Partnership starts with a conversation. Whether you have a question about our services, or would like to get a demo of our platform, we're happy to connect.
Let's Talk
Partnership starts with a conversation. Whether you have a question about our services, or would like to get a demo of our platform, we're happy to connect.
