DV’s Fraud Lab is powered by a dedicated team of data scientists, mathematicians and analysts from the cyber-fraud prevention community. We use a variety of approaches to detect new forms of fraud — from AI and machine learning to manual review. Through continuous analysis, scenario management and research, we pinpoint the sites, apps and devices responsible for fraudulent activity — updating our protection for advertisers in virtual real time.
DV’s Fraud solutions cover you throughout the media transaction — from pre-bid avoidance segments to post-bid monitoring and blocking. Our fraud protection extends to desktop, mobile web, mobile app and CTV — for display and video formats. We are integrated across all major DSPs and social platforms, ensuring full protection across your media buys.
DV Pinnacle® is the industry’s first unified service and analytics platform,
powering meaningful insights to maximize your digital investment.
The DV Authentic Impression® is a proprietary, MRC-accredited metric that ensures media quality. To be counted as Authentic, an impression must be fully viewed, by a real person, in a brand safe environment, within the intended geography. DV is the only company accredited to measure and de-duplicate impression quality in this manner — enabling brands to use the Authentic Impression® count as a defining, holistic KPI for campaign effectiveness.
DV is accredited by the Media Rating Council (MRC) for detection and blocking of fraud within desktop, mobile web and mobile app environments. DV was the first verification company to receive certification from the UK-based ABC (Audit Bureau of Circulations) for Ad Fraud protection.
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