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Historically there has been a lack of available KPIs to measure performance and optimize outcomes for CTV inventory, and there is a clear need for additional metrics to track CTV performance. With DV Authentic Attention® for CTV, advertisers can access granular insight into their CTV campaign performance, to gain measurement transparency, optimize performance, and improve media planning.

Brands using the new solution can access:

  • Best-in-class Ad Exposure and User Engagement Data for CTV

  • CTV Measurement Transparency, including day, app, media property, campaign and placement

  • Maximum Coverage with Scalable CTV Attention Measurement

  • Seamless Implementation and Reporting

Download our product fact sheet to learn more!

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