Today brands have access to more data than ever have before — from the quality of the environment in which an ad is served to the attention an ad is able to capture. How can brands use this data to optimize media strategy and make every dollar count?
In our AWNY session on Monday, October 16th at 4:40pm ET, our CEO, Mark Zagorski, will join a panel of industry experts to talk about how data and AI are transforming the industry, and the new possibilities this opens for brands to drive real, meaningful, and measurable outcomes. DV and other industry leaders will discuss:
- Prioritizing the datasets that drive decisions
- The emergence of AI as a transformative technology
- The evolution of optimization – from manual to automated
Reach out to Events@DoubleVerify.com to connect with us.