DoubleVerify and Dentsu Thailand Forge Strategic Partnership to Elevate Digital Media Quality and Performance

BANGKOK – July 1, 2025 — DoubleVerify (“DV”) (NYSE: DV), the leading software platform to verify media quality, optimize ad performance, and prove campaign outcomes, and Dentsu Thailand today announced a partnership to deploy DoubleVerify’s solutions for Dentsu’s clients to serve digital media quality, measurement, and performance, including fraud detection to protect media waste.   

The collaboration marks a significant step towards enhancing media transparency, accountability, and performance in Thailand’s growing digital advertising ecosystem. 

According to DAAT and Kantar, Thailand’s total online advertising expenditure in 2024 exceeds 30 billion baht, reflecting an 8% increase from 2023. This growth is attributed to the gradual recovery of the national economy and heightened competition within the digital landscape. The market is projected to continue its upward trajectory, with spending expected to approach 35 billion baht in 2025, representing a double-digit growth rate. Meta ( Facebook and Instagram Ads) is anticipated to retain the largest share of ad spend at 26%, despite a slight dip from 28% in 2023. TikTok Ads, experiencing significant growth, is projected to reach 5 billion baht in spending, securing the second-largest share at 16%, followed by YouTube Ads at 15%.

Through this partnership, Dentsu Thailand will gain access to tailored, dedicated support and strategic guidance from DV as the agency activates its robust suite of solutions for clients, including brand suitability, fraud prevention, viewability, and contextual activation tools.

“We are excited to partner with Dentsu Thailand as they continue to lead the way in ensuring media quality and performance in the region,” said Christina Longkul Oh, Head of Sales – Thailand, Malaysia and Singapore at DoubleVerify. “Our goal is to enable smarter, safer, and more effective digital advertising, and this partnership represents a major milestone in helping brands in Thailand thrive in an increasingly complex media environment.”

Mr. Chanchai Pongsanan, Managing Director  – Performance Marketing and Digital Supply Side Management at Dentsu Thailand added, “As consumer attention fragments and the media landscape becomes more sophisticated, our clients demand more from their digital investments. Partnering with DoubleVerify allows us to safeguard media quality and deliver more impactful campaigns with measurable results.”

The partnership also aligns with Dentsu Thailand’s commitment to innovation and media responsibility by equipping its teams with the tools and expertise to navigate evolving industry challenges such as data privacy, ad fraud, and brand safety.

About DoubleVerify
DoubleVerify (“DV”) (NYSE: DV) is the industry’s leading media effectiveness platform that leverages AI to drive superior outcomes for global brands. By powering media efficiency and performance, DV strengthens the online advertising ecosystem, preserving the fair value exchange between buyers and sellers of digital media. Learn more at www.doubleverify.com.

About Dentsu Thailand
Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Learn more at www.dentsu.com