Many brands use viewability as a proxy for digital performance. While viewability rates are growing, they still fall short of both IAB and advertiser thresholds. As we all know, there’s not much value in an ad that can’t be seen. Download DV’s 2021 Global Insights Report to discover the state of ad viewability and other quality metrics across desktop, mobile and CTV.
DV provides comprehensive viewability measurement across all environments. We use geometric methodology to validate viewability, supporting both IAB and custom brand-measurement thresholds. For mobile app environments, DV's solution leverages both certified MRAID and the Open Measurement SDK, enabling us to measure up to 95% of all eligible mobile inventory.
DV's viewability solution helps you reach more engaged consumers across devices, formats and buying platforms. We deliver advanced viewability metrics like average time-in-view, key message exposure and video player size, to allow for superior optimization across a variety of dimensions.
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The DV Authentic Ad™ is a proprietary, MRC-accredited metric that ensures media quality. To be counted as Authentic, an ad must be fully viewed, by a real person, in a brand safe environment, within the intended geography. DV is the only company accredited to measure and de-duplicate ad quality in this manner — enabling brands to use the Authentic Ad™ count as a defining, holistic KPI for campaign effectiveness.
DV's Viewability measurement is accredited by the Media Rating Council (MRC) for desktop and mobile web. DV is also MRC-accredited for in-app viewability for certified MRAID measurement, allowing us to collect MRC-accredited viewability data even in instances when the app does not leverage the OM SDK. DV is also the only measurement provider that is MRC-accredited for third-party integrated viewability measurement on Facebook and Instagram.
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