ロレアルMENAの無駄なメディア費削減とeCPMを減少させたAuthentic Brand Suitability

ロレアル MENAは、プログラマティック・ディスプレイ・キャンペーンにおけるブランドスータビリティ（適合性）を確保したいと考えていました。これに対応するため、ロレアルは代理店パートナーであるUM MENAと協力し、DVのプレビッド（入札前）ソリューションであるAuthentic Brand Suitability（「ABS」）のテストをしました。顧客事例をダウンロードして、DVのABSソリューションがどのようにブロック率を82％、メディアの無駄に関連するコストを77％削減したのかをご確認ください。

ケーススタディをダウンロード

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Rapport DV Global Insights 2025 : EMEA

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Thank you for your interest in our content!

Download report

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ロレアルMENAの無駄なメディア費削減とeCPMを減少させたAuthentic Brand Suitability

ケーススタディをダウンロード

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