Club Medは「That’s L’Esprit Libre」キャンペーンで高いアテンションによるインプレッションを獲得し、ブランド認知度とブランド好感度を向上させました。

プレミアムなオールインクルーシブのビーチリゾートとマウンテンリゾートのブランドであるClub Medは、新しいブランディングキャンペーンのメッセージングを測定。Club Medは代理店のMediakeysと共に、DV Authentic Attention ®とKantar Millward Brownのブランドリフト調査を2023年のすべてのキャンペーンで実施し、新しいアテンションベースの戦略の効率を検証。Club Medの新しいブランドイメージに関して、回答者のトップ・オブ・マインド認知度が19%、オンライン広告認知度が41%向上しました。詳細な事例は、ダウンロードしてご覧ください。

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Club Medは「That’s L’Esprit Libre」キャンペーンで高いアテンションによるインプレッションを獲得し、ブランド認知度とブランド好感度を向上させました。

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Explore Our Latest Insights and Innovation

Club Medは「That’s L’Esprit Libre」キャンペーンで高い アテンションによるインプレッションを獲得し、ブラン ド認知度とブランド好感度を向上させました。

ケーススタディをダウンロード

最新のインサイトとイノベーション

DVAuthenticAttention®がMondelēzのメディア品質と有効性を強化

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DV 2024 Q1 クオリティ & アテンション ベンチマーク レポート

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Club Medは「That’s L’Esprit Libre」キャンペーンで高いアテンションによるインプレッションを獲得し、ブランド認知度とブランド好感度を向上させました。

DV 2024 Q1 クオリティ & アテンションベンチマークレポート