FanDuel、DVソーシャルソリューションを用いてメディアプランの方向付けと検証を実施

オンラインスポーツベッティング会社のFanDuel Sportsbookは、新たに投資先のプレイヤーを確保することを主な目的として、ソーシャル広告とプログラマティック広告を組み合わせた社内戦略を策定しました。しかし、計画立案戦略を検証するには、FanDuelは全てのプラットフォームにわたるソーシャルパフォーマンスのより包括的な見方が必要でした。

DV Pinnacle®のレポートを活用することで、FanDuelはメディア品質をソーシャル投資の判断に組み込むことが出来ました。

DVのソーシャルソリューションがFanDuelのメディアプランニングと投資の最適化及び正当化にどのように役立ったかを検証します。詳細についてはケーススタディをダウンロードしてください。

ケーススタディをダウンロード

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Rapport DV Global Insights 2025 : EMEA

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Thank you for your interest in our content!

Download report

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FanDuel、DVソーシャルソリューションを用いてメディアプランの方向付けと検証を実施

ケーススタディをダウンロード

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