レクサス、DoubleVerifyのAuthentic Brand Suitabilityでインプレッションの質とサイトトラフィックを改善
レクサスの広告代理店であるTeam Oneは、インベントリの品質を維持しながら、キャンペーン全体で普遍的なブランド適合性プロファイルを管理する方法を必要としていました。長年の検証パートナーであるDoubleVerify（DV）は、Authentic Brand Suitability（ABS）のテストを推奨し、パートナーやキャンペーン全体で自動的にコントロールを展開する、一元化されたブランドスータビリティ（適合性）と不正プロファイルを作成しました。Team OneがどのようにABSを活用し、レクサスのサイトトラフィックを大幅に増加させ、ブロック率を下げ、動画ビューアビリティを向上させたかについては、事例をダウンロードしてご覧ください。
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