Given that post-bid blocking coverage is lacking when it comes to video advertising, we wanted to put in place proper protection measures across our CTV and digital video campaigns. By leveraging DV's Video Complete solution, we were able to substantially reduce non-compliant traffic, helping to improve the quality and performance of our video campaigns.

Implementing a contextual targeting strategy early makes sure we are prepared for cookie deprecation, and it lets us realize the benefits of finding our audience when they're consuming relevant content.

DoubleVerify has been key for our clients for ensuring the highest inventory quality whilst minimising ad dollar wastage. We chose DoubleVerify as we could not find any other provider that offered all the solutions we needed under one platform. We have since developed a strong relationship with the DoubleVerify team as their service and support to our account is second to none.

I appreciate DoubleVerify's stellar account management team, who respond with speed and ensured all settings went live as intended.

We've been working with DV since the early days of their publisher beta. Their viewability, IVT and brand suitability tools are well known and widely respected in the industry and we are thrilled that they've brought them to the supply side, enabling publishers like Newsweek and our global advertising partners to benefit from the very best anti-fraud tools and methodologies, the cleanest inventory and the most transparent reporting.

Working with DV has enabled overall operational efficiency—from reducing time needed to manage discrepancies by 40% to automating 80% of our monthly billing. Most recently, we partnered with DVPS Campaign Delivery to design a custom template to automate viewability reporting, which increased productivity by 15%.

Without Authentic Direct, the process for honoring advertisers' brand suitability needs is very time intensive and error prone. Despite all of our manual effort, we still experienced high block rates and wasted impressions. Authentic Direct was easy to implement, required minimal effort and delivered an immediate result.

DV Publisher Suite has been pivotal in helping to aggregate disparate systems. Integrations with our order and inventory management platforms have greatly enhanced our ability to oversee asset delivery management.

Transparency is key when it comes to building strong relationships with brands. Partnering with DoubleVerify will allow our advertisers the in-depth insight they need on invalid traffic and viewability to confidently evaluate and validate campaign effectiveness on TikTok.

「ブランドとの強力な関係を構築する上で、透明性は最も重要です。DoubleVerifyとの提携により、当社の広告主は、無効トラフィックとビューアビリティに関する詳細なインサイトを得ることが可能で、TikTokでのキャンペーン効果を自信を持って評価・検証するころができるようになります」

DV Rockerbox is a perfect fit for our complex marketing strategy. No other platform was able to accommodate the decentralized nature of our various markets, and yet still provide us a cohesive and clear understanding of their impact at large and on a granular level. Working with DV Rockerbox gives us the full-stack approach to marketing measurement we need to continue to scale.