Back to Basics: Demystifying Made for Advertising Sites

Made for Advertising (MFA) content is on the rise. In fact, a recent ANA report found that MFA sites account for 21 percent of all programmatic ad impressions and attract 15 percent of total ad spend. But not all MFA sites are necessarily bad. The lack of uniform definitions for MFA sites has led to a widespread misunderstanding about their categorization.

Join our Back to Basics webinar, DV’s newest educational webinar series, as DV’s Gilit Saporta, Sr. Director Ad Fraud Analytics, and Jack Smith, Chief Innovation Officer, speak to Bill Duggan, Group Executive Vice President at the ANA, and Angelina Eng, VP Measurement, Addressability & Data Center at the IAB, about how brands can address the challenges they face with MFA sites. In this webinar, we’ll cover:

• What makes a site MFA?
• Are all MFA sites created equal?
• How do MFA sites impact ad performance?
• How does DV classify MFA sites?
• How can brands measure and protect against MFA sites?

Back to Basics is a new DV webinar series where we break down important topics in digital advertising. The goal? To empower advertisers to navigate the digital landscape with confidence.