The volume of unsafe and unsuitable content online represents a reputation minefield for global advertisers. From inflammatory rhetoric to terrorism and fake news, the dynamic and unpredictable nature of the digital realm makes it critical to ensure brand-content alignment. DV’s comprehensive brand safety and suitability solutions protect your brand’s equity and reputation — across all media environments. Download DV’s 2022 Global Insights Report to discover the state of brand safety and suitability and other quality metrics across desktop, mobile and CTV.
Semantic Science is at the core of our brand safety and suitability capabilities — leveraging ontology and machine learning to drive accurate content classification and ensure the deepest, most accurate coverage.
Our solution spans web and mobile app environments and provides classification at the most granular level — even classifying content within mobile apps. DV offers multiple layers of protection, including inclusion/exclusion lists, 90+ brand safety and suitability categories, keyword blocking, language targeting in over 100+ languages, and even a brand-specific custom category.
When it comes to brand safety and suitability, one size doesn't fit all. Our solution lets brands establish consistent global governance while allowing for local flexibility. We offer comprehensive pre- and post-bid coverage. DV's Authentic Brand Suitability targeting lets advertisers create a centralized set of brand safety and suitability and fraud controls, and automatically deploy these controls across their programmatic buying platforms and campaigns. Authentic Brand Suitability targeting offers heightened levels of advertiser protection and drives gains in both operating efficiency and campaign performance.
DV Pinnacle® is the industry’s first unified service and analytics platform,
powering meaningful insights to maximize return on your digital investment.
The DV Authentic Ad™ is a proprietary, MRC-accredited metric that ensures media quality. To be counted as Authentic, an ad must be fully viewed, by a real person, in a brand suitable environment, within the intended geography. DV is the only company accredited to measure and de-duplicate ad quality in this manner — enabling brands to use the Authentic Ad™ count as a defining, holistic KPI for campaign effectiveness.
DV is accredited by the Media Rating Council (MRC) for detection and blocking for property-level brand safety and suitability within desktop, mobile web and mobile apps (certain metrics only).
Partnership starts with a conversation. Whether you have a question about our services, or would like to get a demo of our platform, we're happy to connect.