Prove That Your Advertising is Effective

DV Rockerbox™ simplifies the complexities of cross-channel marketing measurement by combining multi-touch attribution, marketing-mix modeling and incrementality testing into one user-friendly interface. By integrating these measurement methodologies with DV’s broader quality, performance and activation solutions, advertisers are equipped to measure, optimize and drive real business outcomes.

Transparent Analysis Saves Brands Time and Money

$300M+ Saved in wasted ad spend in 2024

2M+ Hours saved across customer marketing teams in 2024

100+ Integrations to support complex marketing needs

Centralize Data

Centralize advertising data to understand customer interactions and channel effectiveness both online and offline, including search, social, direct mail, CTV/streaming and more. Use this information to identify the most influential touchpoints driving conversions.

Improve Planning

Access granular, cross-channel path-to-conversion insights down to the individual ad level, enabling better budget allocation and media planning.

Drive Outcomes

Harness DV Scibids AI™ dynamic activation, incorporating first- and third-party data assets—including customer journey insights, cost, DSP impression-level data, and trusted measurement—to improve performance and achieve key KPIs.

Our Solution

Multi-touch Attribution

Understanding what truly drives conversions requires more than just platform-reported metrics. DV Rockerbox’s Multi-Touch Attribution (MTA) solution connects every marketing touchpoint — from first exposure to final conversion — so you can make informed decisions that maximize impact and efficiency.

Marketing Mix Modeling

Take historical learnings to the next level, leveraging data-drive insights to validate and calibrate attribution models. Refine and optimize media strategies and plan budgets to maximize ROI — all in a connected environment alongside MTA and Testing.

Incrementality Testing

Customized, white-glove testing reveals whether your marketing dollars are truly driving new sales, conversions, or engagement — or merely capturing outcomes that would have occurred anyway. Use this information to refine and optimize campaign strategy.