DV MAP / Verify / Context
Context Matters
Contextual advertising is more than a privacy-friendly alternative to cookie-based targeting. It’s a guaranteed way to present your brand story at the right place and time. DV’s contextual solutions are powered by DV’s Universal Content Intelligence™ and scaled using AI. DV offers more than 600 categories that extend reach and locate audiences that are ready to take action.
Why Contextual?
By aligning ads with contextually relevant content, marketers can connect with their consumers in a way that drives real results. A study conducted by DV and Sapio Research demonstrates the effectiveness of contextual advertising. The study reveals that:
69%
of consumers are more likely to look at an ad if it is relevant to the content they are reading
67%
of consumers are open to viewing relevant ads from new brands
44%
of consumers have tried a new brand due to seeing a relevant ad alongside a piece of content they were consuming
Advertiser Benefits
Privacy-Friendly Reach
DV’s Custom Contextual® segments help brands place ads in the most relevant context — whether they’re looking for consumers in the market for an auto purchase, or trying to capture the attention of new mothers. DV’s contextual products do not rely on cookies or personally identifiable information. This helps ensure compliance with privacy regulations like GDPR and the CCPA. DV’s contextual segments can help drive ROI by showing ads to an audience when they are in the right mindset to take action.
Broad Coverage
DV offers an extensive library of over 600 ready-to-use contextual segments that are available in leading DSPs.
- Streaming Media Attributes: Align ads with relevant video content using genre segments.
- Seasonal: Reach consumers around key holidays and events like Mother’s Day and back-to-school.
- In-Market: Place ads on properties — such as product reviews and deal sites — that customers browse when they are preparing to make a purchase.
- News Plus: Strategically tap into news sites and apps to enhance reach and campaign effectiveness.
- IAB: Reach a wide range of users leveraging segments based on the IAB’s 3.0 content taxonomy.
Tailored to Your Needs
If a relevant, ready-to-use contextual category for your product or service doesn’t already exist, DV can work with you to build a custom category.
Brands can create DV Custom Contextual segments to their exact specifications using categories and controls as building blocks to maximize reach or prioritize precision.
Staying Ahead of the Curve
DV’s Universal Content Intelligence is an industry-leading classification engine that powers expansive content categorization across web, mobile, CTV and social environments.
DV’s Universal Content Intelligence system leverages AI and human review to provide advertisers with accurate classifications, in multiple languages, at scale.
Integrations
DV’s contextual segments are available on the industry’s largest media buying platforms, making them easy to access and deploy.
See How DV’s Contextual Offerings Drive Efficiency and Performance
