SVP, BUSINESS DEVELOPMENT FOR MEASUREMENT AND PUBLISHER SOLUTIONS

David Goddard

David works extensively with DV’s measurement and publisher partners to further industry alignment, enhance inventory quality and improve efficiency. As the commercial lead for DV Publisher Suite, his team helps media suppliers improve yield and monetization through DV’s holistic revenue and media quality solutions. David brings over a decade of experience leading business development efforts across the supply side of digital advertising. He is on the Board of Directors for IAB Europe, whose mission is to lead political representation and promote industry collaboration across the continent. He is also a former Chair of IAB Europe’s Programmatic Trading Committee, a multi-stakeholder group which aims to increase understanding of the programmatic ecosystem and its impact on the digital advertising industry. Prior to DoubleVerify, David spent almost 6 years at BBC Global News and BBC Studios (formerly known as BBC WorldWide) as Vice President of Global Programmatic Strategy & Commercial Development. At BBC, he led a global team of programmatic specialists tasked with driving revenue growth through sales, business development and strategic partner management.