Un annonceur mondial d’EssenceMediacom
exploite efficacement le DV Video Filtering
pour renforcer la qualité de diffusion
de ses campagnes
Depuis 2022, EssenceMediacom (GroupM/WPP) utilise les solutions de protection et d’optimisation DoubleVerify Authentic Brand Suitability (ABS) pour l’un de ses annonceurs mondiaux permettant ainsi de diffuser ses publicités vidéo dans des environnements digitaux de haute qualité. Cependant, l’agence et son client souhaitaient améliorer encore plus les performances de leur campagne vidéo et on choisit d’activer le DV Video Filtering. Téléchargez notre étude de cas pour découvrir comment le DV Video Filtering, une solution accréditée par le Media Rating Council et unique sur le marché, a considérablement amélioré la qualité média des prises de parole de cet annonceur.
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