Why DV

 

We Help Brands Succeed

DV provides the industry’s leading Media Effectiveness Platform. Utilizing trusted measurement data and dynamic AI optimization, DV maximizes campaign effectiveness and drives tangible business outcomes for advertisers wherever they run their digital media.

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Superior Data

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DV measures over 8.3 trillion media transactions per year, analyzing content and identifying fraud at scale across open web, commerce media networks, CTV and social media — empowering brands to reduce waste and align ad placements with campaign goals.

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Dynamic Activation

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DV enables brands to take action on the wealth of data we measure, identifying opportunities for improvement and scale and building custom bidding algorithms that leverage AI to dynamically adapt to a brand’s KPIs.

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Tangible Outcomes

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Media effectiveness is all about outcomes. That’s why DV combines attribution with MMM and incrementality tests to provide a comprehensive, calibrated understanding of performance, unifying insights across methodologies to enable smarter decision making.

Trusted by

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Comprehensive Coverage Across the Digital Ecosystem

Customers & Partners

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Brands & Agencies

Leverage the DV Media AdVantage Platform to drive campaign performance and effectiveness across all digital ad spend.

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Marketplaces

Improve inventory quality and increase performance — building advertiser confidence and trust.

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Publishers

Reduce waste, maximize yield and automate delivery based on an array of revenue and media quality tools.

Channels

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Social Media

Comprehensive coverage and unique insights help drive performance across social media buys.

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Streaming TV

Advanced measurement and analytics to help capture attention and engagement.

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Commerce Media 

Measure and maximize campaign effectiveness of commerce and retail media platforms.

Make Your Advertising More Successful