DV has expanded its quality measurement for Reddit to include coverage across expanded conversation ad inventory. This expansion enables advertisers to leverage DV’s first-of-its-kind approach to unlock quality measurement across both posts and user comments, providing brands with increased transparency into ad delivery within these environments.
Advertisers leveraging this coverage will benefit from:
Brand Equity Protection: DV’s measurement verifies that advertising messages are aligned with non-objectionable and suitable content, safeguarding and preserving your brand equity and reputation.
Fraud Authentication: An ad can’t be successful if real people don’t see it. DV identifies and reports against fraud and IVT, from hijacked devices to bot manipulation.
Viewability Measurement: DV provides comprehensive viewability measurement, offering clarity into whether an ad has the opportunity to be seen and shedding light on its impact.
In-Geo Delivery: DV’s technology can determine whether or not an ad appeared outside a campaign’s intended geography.
DV Universal Content Intelligence™, DV’s industry-leading classification engine, powers our brand safety and suitability solution. Utilizing advanced artificial intelligence (AI) technology, DV analyzes all key content types — including video, image, audio, speech, text, and link elements — to provide accurate classifications and ensure comprehensive coverage and protection across global markets and languages at scale.
Content-level incident reporting is available through DV Pinnacle®, our unified service and analytics reporting platform.
Please reach out to your DV representative for more information.