Direct-sold advertising often allows publishers to maximize inventory value when compared with programmatic channels. However, this profitability brings operational complexity and headaches as campaigns are scaled across partners. Until now, the onus has fallen on publishers to manually deliver against each of their clients’ unique brand suitability preferences.
Introducing DV Authentic Direct™
Authentic Direct™ provides a direct connection to deliver campaigns based on any DV advertiser’s brand suitability preferences. It also allows publishers to automate key parts of campaign configuration with a single signal. This drastically reduces the strain on operational resources, taking the guesswork out of brand suitability alignment. The result is fewer incidents, make goods and wasted impressions.
Using DV to Increase Efficiency, Decrease Media Waste and Strengthen Direct Relationships
Authentic Direct better equips publishers to scale their direct business. Built on a foundation of brand suitability, publishers can enjoy the benefits of stronger relationships with buyers, from improved advertiser confidence to greater retention. Resource-draining makegoods can also be curbed, which will keep teams focused on driving success for every campaign.
Every brand has unique brand suitability requirements, and those can change often. With Authentic Direct, mid-campaign adjustments are applied automatically and according to advertiser preferences, reducing the need for manual communication with clients. This means a faster, smoother and smarter campaign delivery process for everyone.
How It Works
Using ad servers like Google Ad Manager, Authentic Direct provides a direct link to the brand suitability profile of any advertiser currently partnered with DV.
To learn more about Authentic Direct, request a demo. DV is committed to improving the brand suitability experience for all DV publishers.
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