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brands and agencies

Powering the New Standard of Marketing Performance

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For advertising to make an impact, ads must be seen, by a real person, in a brand safe environment, in the intended geography. DV Authentic Ads® ensure that ads meet these quality criteria, across channels, formats and platforms — giving our customers clarity and confidence in their digital investment.


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Driving Outcomes for Brands and Agencies

DV has over a decade of experience building digital transparency and trust — protecting brand reputation and driving performance. Our solutions extend across leading social, mobile, video, and programmatic platforms, and we are continuously innovating to meet the evolving needs of our customers.

metrics that matter

DV Authentic Ad®

The Authentic Ad® is a proprietary, MRC-accredited metric that verifies ads are fully viewed, by a real person, in a brand-safe environment, within the intended geography — offering global brands a definitive measure of digital media quality.

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Predictive Performance

DV Authentic Attention®

DV Authentic Attention® provides actionable, real-time data into what truly drives campaign effectiveness — from the impact of an ad’s presentation to key dimensions of consumer engagement.

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Insights into Action

DV Pinnacle®

DV Pinnacle® is the industry’s first unified service and analytics platform, powering meaningful insights to maximize your digital investment.

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CONNECTED TV

Coverage on Emerging Channels

DV offers comprehensive OTT and CTV protection — maximizing brands' digital investment across premium, high-engagement media.

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Retail Media

Power Scale and Performance with Retail Media

The retail media market is one of the fastest-growing segments in advertising, highlighting a massive opportunity for retailers and advertisers alike – especially as consumers spend more time online shopping than ever before.

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Social Integrations

DoubleVerify's established partnerships with leading social platforms enable you to evaluate media efficiency and efficacy wherever your audiences consume content.

Solutions for Brands and Agencies

DV's solutions authenticate quality and drive performance across campaigns.

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Fraud

Reach real people.

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Brand Safety and Suitability

Protect your brand's reputation.

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Viewability

Ensure your ads are seen.

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Programmatic

Drive quality through precision targeting.

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Performance

Power campaign performance with real-time data.

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CTV

Reach consumers across emerging channels.

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Measurement & Analytics

Turn insights into action and fuel optimization.

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Social Media

Maximize media effectiveness across social platforms.

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Retail Media

Power scale and performance with retail media

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A Track Record of Industry Firsts

1st Verification provider in digital advertising — we pioneered the category.
1st Definitive measure of digital media quality — Authentic Ads®.
1st Data-driven performance solution — DV Authentic Attention®.

DV Innovation — We Create Simple Solutions to Complex Challenges.

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Partners

DV is proud to partner with leading global brands and agencies across industry verticals, including those listed below:

Macys Logo
NortonLifelock
US Cellular logo

"All In" Their Own Words

DV employees embody our values in unique and diverse ways – from their commitment to client service to the inventiveness they bring to solving problems. But don't take our word for it – hear from them directly by browsing the cards on the right.

“Given that post-bid blocking coverage is lacking when it comes to video advertising, we wanted to put in place proper protection measures across our CTV and digital video campaigns. By leveraging DV’s Video Complete solution, we were able to substantially reduce non-compliant traffic, helping to improve the quality and performance of our video campaigns.”

Saquib Pasha, NortonLifeLock

It was imperative to protect our brand during the pandemic while maximizing campaign KPIs. By partnering with DV, we were able to implement brand suitability best practices and tools to drastically decrease our daily blocked impressions and increase campaign performance.

Carlotta Meneghini, Vodafone Italia

Implementing a contextual targeting strategy early makes sure we are prepared for cookie deprecation, and it lets us realize the benefits of finding our audience when they're consuming relevant content.

Ted Oh, Digital Marketing Specialist at FanDuel

DoubleVerify has been key for our clients for ensuring the highest inventory quality whilst minimising ad dollar wastage. We chose DoubleVerify as we could not find any other provider that offered all the solutions we needed under one platform. We have since developed a strong relationship with the DoubleVerify team as their service and support to our account is second to none.

Scott Austin, Managing Director, DQ&A Technology

I appreciate DoubleVerify’s stellar account management team, who respond with speed and ensured all settings went live as intended.

Michelle Noronha, Business Group Head, GroupM

Let's Talk

Partnership starts with a conversation. Whether you have a question about our services, or would like to get a demo of our platform, we're happy to connect.

We're Always Here for You!

Let's Talk

Partnership starts with a conversation. Whether you have a question about our services, or would like to get a demo of our platform, we're happy to connect.

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We're Always Here for You!

Please provide your business details to get our guide.

We're Always Here for You!