DV Authentic Brand Suitability Increased Media Savings and Drove Campaign Performance for Michelin France and Havas International
Michelin France, in collaboration with their agency Havas International, wanted to reduce their post-bid block rates in order to run a more effective and efficient video campaign. DV recommended our Authentic Brand Suitability (ABS) solution, which enabled Havas to create a centralized set of brand safety controls for Michelin France. Download our case study to learn how DV's Authentic Brand Suitability solution immediately lowered Michelin's block rate by 98% and provided an estimated 11% in media savings.
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