2025 DV Global Insights: How Consumers and Marketers Use Walled Gardens

The walled gardens offer scale and rich engagement, but for marketers, they also create a constant give-and-take between performance, protection and efficiency. Any missteps in these environments can result in missed audiences, wasted spend and potential risks to the brand.

The question is no longer whether to invest in walled gardens, but how to maximize every dollar. What if you could have it all — scale, suitability and measurable outcomes — without the tradeoffs? This report explores how by uncovering: 

  • Consumer Behavior within Walled Gardens: How do consumers click, scroll and shop within walled gardens? What impact do ad adjacency and social media influencers have on consumer purchasing decisions?
  • Marketer Advertising Trends within Walled Gardens: What are the primary challenges marketers encounter in walled garden environments? How are they tackling issues related to brand suitability and the rise of AI-generated content?
  • Where It's All Headed: How can marketers ensure transparency and impartiality across walled garden campaigns?

Get the full report now to find out. 

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