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Mar 20, 2025
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Encouraging Greater Advertiser Investment in News
Advertising is essential to the success of news publishers and to fostering an open, informed society.
DoubleVerify’s News Accelerator™ is working to bridge the gap between advertisers’ brand suitability requirements and the needs of the news industry.
This work is underpinned by DV’s News Accelerator Publisher Council, with participants from a range of publishers and industry groups, including:
- The New York Times
- Fox News
- BBC
- The Associated Press
- The Guardian
- The Atlantic
- Local Media Consortium
We're Always Here for You!
Supporting News Publishers
The News Accelerator initiative reflects DV’s ongoing commitment to supporting the monetization of news content, and is oriented around three key pillars:
Close Collaboration with Publishers
Strong partnerships and feedback loops with news publishers enable DV to maintain a deep, nuanced understanding of their perspectives, challenges, needs and priorities.
Product Innovations and Enhancements
DV is committed to supporting the monetization needs of the news industry, enabling publishers to thrive and empowering advertisers to engage confidently with news content while maintaining their suitability needs.
Industry Research and Education
DV is working to highlight the positive impact news content can have on brand equity and ad performance, and to ensure advertisers are equipped to capitalize effectively on the news opportunity.
Let's Talk
Partnership starts with a conversation. Whether you have a question about our services, or would like to get a demo of our platform, we're happy to connect.
