DoubleVerify Partners with Samsung Ads Europe to Extend Media Quality Verification
Advertisers across 50 million Samsung Smart TVs gain access to industry-leading media quality measurement and protection solutions
February 28, 2023 — DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced their partnership with Samsung Ads Europe. This partnership will provide advertisers across Samsung’s 50 million Smart TVs in Europe with solutions to help them verify the quality of their video and CTV campaigns via DV Video Complete.
DV Video Complete is a multi-pronged solution that provides advertisers with comprehensive measurement and protection that empowers advertisers to monitor and optimize their video campaigns. In turn, advertisers can measure whether their ads have the opportunity to be seen, by real people, in a brand suitable environment, in the intended geography – across all environments, including CTV.
Through DV Video Complete, Samsung Ads Advertisers will get access to the most comprehensive and scalable CTV verification solution. DV Video Complete is enabled by the DV Video OmniTag, which will allow Samsung Ads advertisers, who run on inventory from Samsung Ads Europe, to utilize a single VAST tag across all environments.
“Samsung Ads Europe is thrilled to partner with DoubleVerify to bring a new level of media quality measurement and control to CTV advertising. CTV offers addressable opportunities for advertisers to reach consumers with new experiences on the biggest screen in the home. This partnership allows advertisers to unlock those opportunities with confidence, knowing that their investment has best-in-class measurement and protection across fraud, brand suitability, viewability and geo,” says Alex Hole, VP and GM at Samsung Electronics Europe.
“We’re extremely proud to be partnering with Samsung Ads Europe, one of the largest video and CTV platforms in Europe. As a global leader in CTV verification, we recognize that authenticating media quality and strengthening brand protection is essential to maintaining advertiser trust. With our market-leading suite of tools, advertisers will be able to maximize the value of their CTV inventory and improve their return on investment,” adds Nick Reid, Managing Direct, EMEA at DoubleVerify.
The DV Video Complete suite of solutions is now available to all Samsung Ad Europe advertisers using the DV Video OmniTag.
For more information about DoubleVerify, visit http://www.doubleverify.com
DoubleVerify (“DV”) (NYSE: DV) is a leading software platform for digital media measurement and analytics. Our mission is to make the digital advertising ecosystem stronger, safer and more secure, thereby preserving the fair value exchange between buyers and sellers of digital media. Hundreds of Fortune 500 advertisers employ our unbiased data and analytics to drive campaign quality and effectiveness, and to maximize return on their digital advertising investments – globally. Learn more at www.doubleverify.com.
About Samsung Ads Europe
Samsung Ads delivers Advanced TV advertising at scale. Our smart TV advertising solutions are built on a unique source of TV data from more than 50M+ Smart TVs across Europe. Samsung Ads provides the holistic view advertisers need, connecting linear, OTT, and gaming to help brands see the total advanced TV picture. Brands turn to our managed service and programmatic offerings to achieve incremental reach, compliment linear TV campaigns, manage frequency, find difficult-to-reach audiences and most importantly, measure outcomes. Launched in 2015, Samsung Ads has offices in the U.S., UK, Germany, France, Italy, Spain, Australia, India, Brazil & Mexico and South Korea. Samsung Ads is a division of Samsung Electronics and is the #1 TV manufacturer globally.