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Between the proliferation of Made for Advertising content, increased opportunities on retail media networks, the promises and challenges of AI, the future of responsible media buying, the importance of attention measurement and an evolving quality landscape — advertisers have a lot to navigate.
During the 2024 Global Insights: Americas webinar, DV’s Collette Spagnolo (VP, Marketing Analytics) and Gian LaVecchia (Managing Director, Americas) was joined by Rob Auger (EVP, Media Technology at Digitas North America), Terri Schriver (SVP, Brand Safety Executive at Bank of America) and Deva Bronson (EVP, Global Head of Brand Assurance at dentsu) to unpack the DV Global Insights: 2024 Trends Report and discuss region-specific trends that make North America and LATAM’s digital media ecosystems unique.