Brand Safety and Suitability Insights to Navigate Election Season

The political climate during an election can be a complex landscape for advertisers, with intensified political narratives, polarizing discussions and unsubstantiated information circulating on social media. However, with today’s brand safety and suitability tools and the power of artificial intelligence (AI) technology, it’s possible for advertisers to not only protect their brands from unsafe or unsuitable environments but also optimize campaigns without sacrificing scale.

Watch our Back to Basics webinar, DV’s newest educational webinar series, as DV experts dive into how brands can master their safety and suitability tool kit during elections. We cover the following topics:

• The difference between brand safety and suitability
• How to create a comprehensive brand safety and suitability strategy
• Essential tools for navigating election cycles with confidence
• Protecting your brand on social media
• Brand safety and suitability best practices

Back to Basics is a new DV webinar series where we break down important topics in digital advertising. The goal? To empower advertisers to navigate the digital landscape with confidence.