DV becomes the telecommunications group’s ad verification partner in Europe to help it improve its overall media effectiveness and monitor its digital carbon footprint in cooperation with Scope3.
BERLIN – July 12, 2023 – DoubleVerify ("DV”) (NYSE: DV), a leading measurement and analytics platform for digital marketing, announced today its partnership with Deutsche Telekom. The partnership provides Deutsche Telekom with DV's media quality verification and measurement solutions in order to seamlessly measure the impact of their full media plan across all devices and formats in 11 European markets (Austria, Germany, Hungary, Poland, Czech Republic, Greece, Romania, Slovakia, Croatia, Macedonia and Montenegro).
The partnership also includes DV’s carbon emissions measurement powered by Scope3, which allows advertisers to measure their campaign-based carbon footprint metric and combine it with media quality and campaign performance data from DV’s flagship service and analytics platform, DV Pinnacle®. This supports Deutsche Telekom’s sustainability strategy.
"With Deutsche Telekom, we gain one of Europe's largest telecommunications companies as a verification partner," says Michael Fuhrmann, RVP of DoubleVerify. "This not only speaks to the strength of DV’s global expansion, but also empowers Deutsche Telekom to enhance the effectiveness and sustainability of its digital media."
"We are delighted to have found a partner in DoubleVerify, who sets a high standard for ensuring media quality in today’s complex digital environment. Thanks to this cooperation, we are creating more transparency across our media buys and eliminating unnecessary ad placements in ineffective digital environments," says Daniel Jäger, Head of International Media, Deutsche Telekom. "We are also confident that, through our partnership, we can control the carbon footprint of our media activities and drive positive change in the industry."
For more information about DoubleVerify, visit https://www.doubleverify.com.
About DoubleVerify
DoubleVerify ("DV”) (NYSE: DV) is a leading software platform for digital media measurement and analytics. Our mission is to make the digital advertising ecosystem stronger, safer and more secure, thereby preserving the fair value exchange between buyers and sellers of digital media. Hundreds of Fortune 500 advertisers employ our unbiased data and analytics to drive campaign quality and effectiveness, and to maximize return on their digital advertising investments – globally. Learn more at www.doubleverify.com.
About Deutsche Telekom
