Effective Date: June 28, 2024

This Website Cookie Notice (“Websites & Marketing Cookie Notice”) explains how DoubleVerify Inc. and its global subsidiaries collectively (“DoubleVerify”, “we“, “us“, and “ours“) use cookies and similar technologies to recognize you when you visit any website DoubleVerify.com and associated websites and pages (collectively the “Websites“). The Website Cookie Notice explains what these technologies are and why we use them, as well as your rights to control our use of them.

What are cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information. Cookies set by a website owner (in this case, DoubleVerify) are called “first-party cookies”. Cookies set by parties other than the website owner are called “third-party cookies”. Third-party cookies enable third party features or functionality to be provided on or through the website (e.g. advertising, interactive content and analytics). The parties that set these third-party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites. Cookies may be temporary and only reside on your browser or device during your visit, in which case they are called “session cookies,” or they may remain on your browser or device until you delete the cookie or it automatically expires, in which case they are called “persistent cookies”.

Why does DoubleVerify use cookies?

Like many other companies, we use cookies, pixels and software development kits (SDKs) to learn and remember things about you, to improve your experience and our Website.

We use first-party and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our Websites to operate, and these are generally categorized as “essential” or “strictly necessary” cookies. We also use cookies to enable us to track visitors and enhance their experience on our Websites. Third-parties may also serve cookies through our Websites for advertising, analytics and other purposes. Advertising cookies are used to make advertising messages more relevant to you and your interests. They also perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed, and in some cases selecting advertisements that are based on your interests. Additionally, we have relationships with other websites who agree to place our cookies which allow us to track and target the interest of companies in certain topics (“Platform Cookies”).

The specific types of first and third-party cookies served through our Websites and the purposes they perform are described in the table below (please note that the specific cookies served can vary depending on the specific website you visit):

If at any point in time you want to refuse these cookies or change your preferences, please follow the instructions below under the heading “How can I control cookies?” Alternatively, please click on the relevant opt-out links in the ‘Who serves these cookies’. Except to the extent explicit consent for the use of cookies and similar technologies may be required by applicable laws or regulations, continued use of our Website will constitute implicit consent to DoubleVerify’s use of such technologies.

What about other tracking technologies, like web beacons?

Cookies are not the only way to recognize or track visitors to a website. We can use other, similar technologies from time to time, like web beacons (sometimes called “tracking pixels” or “clear gifs”). These are tiny graphics files that contain a unique identifier that enable us to recognize when someone has visited our Websites or opened an email that we have sent them. This allows us, for example, to monitor the traffic patterns of users from one page within our Website to another, to deliver or communicate with cookies, to understand whether you have come to our Websites from an online advertisement displayed on a third-party website, to improve site performance, to measure the success of email marketing campaigns and monitor our Website for security purposes. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.

Can I control the cookies on the DoubleVerify Website?

You can exercise your cookie preferences by clicking on the appropriate opt-out links provided in the relevant Notices or banner. You can also set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you can still use our Website however, your ability to access some functionality and or view certain parts of our Website can be negatively affected. As the means by which you can refuse cookies through your web browser controls vary from browser-to-browser, you should visit your browser’s help menu for more information.

When you opt-out, we will need to identify you or your browser to inform our systems not to record information related to visit. However, please note that if you browse the web from multiple devices or browsers, you will need to opt-out from each device or browser to ensure that tracking is limited on all of them. For the same reason, if you use a new device, change browsers, delete the relevant opt-out cookie or clear all cookies, you will need to perform this opt-out task again.

How can I set cookie preferences at the browser level?

The use of cookies is now standard for most websites. However, if you are uncomfortable with the use of cookies, you can manage and control them through your browser.

Browser settings: You can change your browser’s settings to delete cookies that have already been set and to reject new cookies. To learn more, visit the help pages of your browser:

• Firefox
• Chrome
• Safari
• Microsoft Edge
• Internet Explorer

If the browser you use is not listed here, you should be able to find this information on the browser developer’s website. Please be aware that any changes or preferences you set are only valid for the browser you set them on, if you are using different browsers you will need to adjust your preferences on each individual browser.

Some Internet browsers and browser extensions – like Brave, Firefox, DuckDuckGo, Privacy Badger, Abine, and Disconnect – include the ability to transmit “Global Privacy Control” or “GPC” signals. Our online Properties process GPC signals and respond by disabling select cookies. The signal applies only to your device and browser; if you visit our website from a different device or browser, you will need to re-set your GPC settings. To learn more about “GPC” and how to use it, please visit GlobalPrivacyControl.org.

How often will you update this Website Cookie Notice?

We can update this Website Cookie Notice from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons. Please therefore re-visit this Website Cookie Notice regularly to stay informed about our use of cookies and related technologies.

The date at the top of this Websites & Marketing Cookie Notice indicates when it was last updated.

Where can I get further information?

We have a Websites & Marketing Privacy Notice that explores how we collect and use Personal Information on our Websites and as it relates to our marketing and sales activities. If you have any questions about our use of cookies or other technologies, you can contact us at:

Privacy Officer / Data Protection Officer (Privacy Team)
DoubleVerify Inc.
462 Broadway
New York, NY 10013
privacy-policy@doubleverify.com