A Global EssenceMediacom Advertiser Efficiently Leveraged DV Video Filtering to Further Improve Media Quality
Since the beginning of 2022, EssenceMediacom (GroupM/WPP) has used DV's Authentic Brand Suitability (ABS) for one of its global advertisers to deliver its video ads to high quality digital environments. However, the agency and its client wanted to further improve their video campaign performance and decided to leverage DV Video Filtering. Download our case study to learn how DV Video Filtering, a MRC-accredited and industry-first solution, dramatically decreased the campaign's violation rate, improving overall media quality.
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