DoubleVerify announces key leadership appointments in Indonesia, The Philippines, Vietnam to strengthen its APAC presence
Appoints Muhammad Arif Bijaksana as the Business Director for Indonesia, Tinee Cruz as Senior Sales Director for the Philippines, Corina Trang Luong as Senior Sales Director for Vietnam
Singapore, November 7 2023 – DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, has announced leadership hires in three strategic countries in the APAC region. The new in-market hires, Muhammad Arif Bijaksana as Business Director, Corina Trang Luong as Senior Sales Director, and Tinee Cruz as Senior Sales Director in Indonesia, Vietnam, and the Philippines respectively, will help accelerate momentum in the APAC region and strengthen DV’s global presence. This investment in in-market support underscores DV’s commitment to regional growth in its newly launched markets in Southeast Asia.
“Digital ad spend in APAC has been increasing over the past few years and is estimated to reach 156.4 billion USD by 2024, on the back of rapid technological evolution within the global digital ad ecosystem,” said Conrad Tallariti, Regional Vice President of Sales, Asia. “Per DV’s recently published “Raising the Bar in APAC: How Media Quality and Performance Drive Outcomes” report, there is also a shift towards prioritizing media quality in APAC, with the majority of marketers agreeing that quality measurement is critical. With these leadership appointments in place in the markets, DV aims to support the evolving needs of APAC’s unique ad ecosystem.”
Arif began his career as an Assistant Manager for Customer Service at Bank Mandiri in Sumatera before making a pivotal move to its digital marketing function and rising to the AVP position of digital marketing. Following his stint at Bank Mandiri, Arif was Head of Program & Content Research – Indonesia at MMA Global.
With nearly 10 years in marketing, media, and sales, Tinee joins DoubleVerify from InMobi, where she was the Country Sales lead for the Philippines and played an instrumental role in localizing InMobi’s platform in the region. Her career spans the gamut of the advertising ecosystem – agency, brand, publisher, and platform.
An ad tech specialist, Corina began her career with a tech startup in Paris before moving to central roles in various technology firms across Singapore and Vietnam, including Country Manager Vietnam at POKKT (now part of Anymind Group).
These appointments will further enable DV to strengthen and secure the region’s digital advertising space, and help advertisers protect their ad spend while maximising campaign effectiveness.
DoubleVerify (“DV”) (NYSE: DV) is a leading software platform for digital media measurement and analytics. Our mission is to make the digital advertising ecosystem stronger, safer and more secure, thereby preserving the fair value exchange between buyers and sellers of digital media. Hundreds of Fortune 500 advertisers employ our unbiased data and analytics to drive campaign quality and effectiveness, and to maximize return on their digital advertising investments – globally. Learn more at www.doubleverify.com.