This report, developed by WARC and DoubleVerify, explores the impact of media quality in driving more effective outcomes for advertisers in APAC. It also analyzes how the digital advertising landscape in APAC is changing and identifies best practices on how to evolve and keep pace.
Ali Bremner, Media Lead, TPG Telecom
Rhea Teves, Director of Digital Channels and Media, Colgate-Palmolive
Nick Barger, Senior Director, Media, Asia Pacific excluding China, Marriott International
Anjali Krishnan, Head of Media, Mondelēz
Veneeta Ranjan, Head of Media, APAC, Ferrero
Showcases what advertisers need to know about APAC’s digital content consumption and media landscape to reach local audiences.
Highlights the key trends impacting the future of the digital advertising industry and what it means to run effective campaigns in this new landscape.
Illustrates the often unrecognised impact of quality in driving efficient media campaigns that reinforce brand values.
Provides best practices for how brands can power media performance by measuring attention in their digital advertising.
DoubleVerify (“DV”) (NYSE: DV) is a leading software platform for digital media measurement and analytics. Our mission is to make the digital advertising ecosystem stronger, safer and more secure, thereby preserving the fair value exchange between buyers and sellers of digital media. Hundreds of Fortune 500 advertisers employ our unbiased data and analytics to drive campaign quality and effectiveness, and to maximize return on their digital advertising investments – globally. The company was founded in 2008 and is headquartered in New York with global presence across North America, Latin America, EMEA and Asia Pacific. In the Asia Pacific region, DV has presence in Australia, India, Indonesia, Japan, Singapore, the Philippines and Vietnam.
At WARC, our purpose is to save the world from ineffective marketing by putting evidence at the heart of every marketing decision. We believe that effective marketing is based on facts and not opinions. Since 1985, we’ve brought confidence to marketing decisions through the most trusted research, case studies, best practice, data and inspiration. Today, we help 75,000+ marketers across 100+ countries. Our clients include the world’s leading brands, advertising and media agencies, media owners, research companies and universities – including the top-five largest agency groups and top-five largest advertisers in the world. Learn more about WARC Advisory here. For more information on bespoke advisory projects contact firstname.lastname@example.org or email@example.com