DV Authentic Attention™ Helped Vodafone Predict Business Outcomes and Uncover Optimization Opportunities

Vodafone, a leading telecommunications company in Europe and Africa, wanted to measure and optimize the performance of its digital ad campaigns using a metric that correlated with actual business outcomes. Download our case study to learn how DV Authentic Attention™ helped Vodafone compare holistic performance between DSPs, device types, delivery sites and, most importantly, allowed them to easily optimize their campaigns to drive qualified traffic and sales conversions.