Brand Safety: APAC Hospitality Client Increases Campaign Efficiency by Activating Pre- and Post-bid Verification

A travel and hospitality client in APAC used pre-bid avoidance to improve programmatic media delivery without comprising brand safety standards.

Using bid-level auction data and the advertiser’s own brand safety settings, DV’s pre-bid avoidance technology determines if an impression is fraudulent or will be outside of an advertiser’s brand safety parameters before it’s purchased, which makes their media buys more efficient and effective.

Within two days of activation, this client was able to re-invest about 80% of what it had been blocking.

Download the case study to learn about how pre-bid avoidance saves media spend by improving efficiency.