An Advertiser’s Guide to Dynamic AI Activation

While artificial intelligence (AI) has existed for over 70 years, this technology has only recently reached mainstream prominence. For advertisers, the AI transformative force may have the most significant and positive impact on media buying. Through its ability to customize and automate bidding algorithms, AI technology can drive programmatic campaigns toward achieving the results that matter most.

Download our new guide to learn how to unlock the potential of dynamic AI activation without sacrificing scale by combining DV proprietary data and Scibids AI technology. You’ll learn:

• The history of AI and programmatic media buying
• How AI technology actually works in advertising
• Whether DV + Scibids AI customizations are right for your business
• How brands have successfully leveraged the power of Scibids AI to drive campaign performance