We understand that the evolving news cycle presents challenges to many advertisers and we are committed to ensuring our clients can effectively manage their brand safety and suitability concerns — while still being able to support trusted publishers, news and information.

A recent DV/Harris Poll shows that 82% of consumers say it’s a brand’s responsibility to make sure their ads appear in appropriate environments, and two-thirds of consumers would likely abandon a brand they see next to questionable content. Our goal is to provide advertisers with the tools and best practices to expand their reach to high-performing news content without compromising brand protection.

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